Microsoft has been diligently pushing Windows 10 users to upgrade to Windows 11 since its launch in 2021. This effort has intensified since Microsoft announced the official end of support for Windows 10 in October 2025. Despite this, Windows 10 remains the world’s most popular operating system, according to Statcounter.
To encourage the transition, Microsoft has ramped up its marketing campaign, including full-screen advertisements within Windows 10 itself. This aggressive approach has not gone unnoticed, with many users expressing frustration and dissatisfaction with the intrusive advertising tactics.
Responding to the growing negative feedback, Microsoft has officially acknowledged the concerns of users. In a statement, they declared that the full-screen Windows 11 advertisements will be temporarily halted, starting with the April 2024 monthly security update. While Microsoft remains committed to promoting Windows 11, they have pledged to share a revised timeline for the advertising campaign in the coming months.
This decision marks a significant concession from Microsoft, particularly regarding the full-screen ads for managed Windows 10 devices. This pause reflects their recognition that a more user-centric approach is needed when it comes to promoting the new operating system. It will be interesting to see how Microsoft will adjust its advertising strategy moving forward and how users respond to these changes.
