Milk Partners, the force behind the blockchain-based loyalty integration platform “MiL.k,” has announced a strategic global marketing collaboration with AirAsia rewards and The Sandbox. This groundbreaking partnership, revealed on June 20th at the AirAsia MOVE office in Kuala Lumpur, Malaysia, brings together three industry leaders to engage global users through innovative metaverse experiences and reward their participation.
The partnership leverages the strengths of each company to create a truly unique offering. MiL.k, a blockchain-based service, facilitates the exchange of points or mileage from various companies into Milk Coin. It boasts a global network of major partners, including SK OK Cashbag, Lotte L.Point, CU, Megabox, Yanolja, Jinair, Dailyhotel, AirAsia, and GetPlus. AirAsia rewards operates a comprehensive loyalty platform across the entire AirAsia group, encompassing travel and lifestyle services such as airlines, online travel agencies (OTAs), logistics, aviation services, e-commerce, and financial services. Their recently rebranded AirAsia MOVE app serves as an all-in-one travel platform for seamless booking and trip planning. The Sandbox, a metaverse platform, provides users with unique and immersive blockchain experiences, allowing them to generate profits through their creations. It boasts collaborations with over 800 major global companies, including Adidas, Warner Music Group, and Gucci, cementing its position as a leader in the metaverse space.
This partnership aims to create a new era of user engagement by integrating MiL.k’s loyalty platform, AirAsia’s extensive rewards program, and The Sandbox’s immersive metaverse platform. Jungmin Cho, CEO of Milk Partners, expressed excitement about providing new marketing channels and developing use cases that offer real benefits to users. Nicole Tan, Head of AirAsia rewards, highlighted the extended collaboration with The Sandbox, stating that it will offer innovative member engagement initiatives in the metaverse and further enhance the point experience for members. George Wong, Country Manager of The Sandbox Malaysia and SEA Partnerships, emphasized the collaborative spirit in Web3, noting that this partnership will deliver truly engaging experiences in The Sandbox, drawing interest from fans in Southeast Asia and beyond.
In addition to this strategic collaboration, MiL.k has also recently launched ‘play CU X MiL.k,’ a co-marketing initiative in partnership with CU and The Sandbox. This further demonstrates MiL.k’s commitment to collaborating with global partners to drive Web3 adoption and create innovative user experiences. The partnership between Milk Partners, AirAsia rewards, and The Sandbox is poised to revolutionize the way users engage with loyalty programs and the metaverse, paving the way for a more rewarding and immersive Web3 experience.
