## Millennium Hotels and Resorts Revamps Loyalty Program with Personalized Rewards and Enhanced Benefits
Millennium Hotels and Resorts (MHR), a global leader in the hospitality industry, has announced a major upgrade to its loyalty program, MyMillennium. This revamp introduces a host of new features designed to provide members with a more personalized and rewarding travel experience. The refreshed program is built around a new tiered membership structure, offering exclusive perks and benefits based on your level of engagement.
Elevated Experiences for Every Traveler
MyMillennium now offers three membership tiers: Classic, Silver, and Prestige. Each tier unlocks progressively greater rewards, ensuring a truly personalized experience. Whether you’re a frequent traveler or occasional visitor, the program offers a range of benefits to enhance your stay, from exclusive promotions and special rates to personalized services tailored to your preferences.
Global Reach, Enhanced Rewards
The revamped MyMillennium program covers MHR’s diverse portfolio of properties, encompassing iconic destinations like The Biltmore Mayfair in London, The Biltmore Los Angeles, and the Grand Copthorne Waterfront Hotel in Singapore. Members can earn and redeem MyPoints through stays, dining experiences, and other interactions with the program, allowing them to accumulate rewards at a faster pace.
Tailored for Business Travelers
MHR understands the unique needs of corporate clients and has introduced MyMillennium BIZ, a dedicated loyalty program designed to cater specifically to business travelers. Replacing the previous MyMillennium Pro, this program enables corporate bookers to earn points on business room bookings and meetings, with additional benefits such as bonus points and complimentary upgrades. This demonstrates MHR’s commitment to providing flexible and rewarding loyalty solutions for both corporate and leisure clients.
A Focus on Member Satisfaction
Carolyn Wishnowski, Director of Global Branding, Marketing, and Loyalty, highlights the extensive research that went into the program’s redesign: “The relaunch of MyMillennium is a major milestone for our brand. After months of dedicated research, we’ve created a loyalty program that offers members unique and meaningful moments. Whether celebrating a milestone event or simply enjoying a smooth business trip, our members can easily accumulate and redeem points in ways that best serve their travel needs.”
Saurabh Prakash, Interim Chief Operating Officer & Chief Commercial Officer at MHR, emphasizes the program’s focus on personalization: “The relaunch of both MyMillennium and MyMillennium BIZ reflects our focus on providing personalized services and rewards for our diverse guests. These programs are designed to enhance the experiences of leisure and corporate travelers alike, ensuring that each stay with Millennium Hotels and Resorts is seamless and enriching.”
Embracing the Future of Travel
With the updated loyalty program, guests can enjoy a more streamlined process for earning and redeeming points. From complimentary room nights to dining vouchers, MyMillennium members have a wide range of rewards at their disposal, allowing them to customize their travel experiences. The flexibility and variety offered by MyMillennium make it an attractive option for frequent travelers seeking personalized stays and meaningful rewards, ultimately ensuring a more enjoyable and rewarding journey with Millennium Hotels and Resorts.