In the spirit of National Travel & Tourism Week, Visit Milwaukee unveils an exciting lineup of events and initiatives highlighting the diverse tourism offerings of the city. This weeklong celebration underscores the significant economic impact of tourism in Milwaukee, amounting to $6.018 billion in 2022.
Highlighting Milwaukee’s renowned culinary scene, Visit Milwaukee releases a digital cookbook featuring almost 100 recipes from over 60 talented Milwaukee chefs. This culinary masterpiece, authored by a respected local journalist and adorned with captivating photographs by a renowned Milwaukee photographer, will also be available in print by the end of the year.
To boost support for local businesses, Visit Milwaukee introduces the Summer Savings Pass, a digital deals pass presented by Potawatomi Casino | Hotel. This pass offers enticing discounts from over 60 establishments, aiming to drive awareness and spending within Milwaukee’s vibrant business community. The deals will remain valid until September 2.
For visitors seeking an immersive festival experience, Visit Milwaukee proudly presents the Fest then Rest campaign. This initiative offers exclusive hotel deals coinciding with key summer festival dates, allowing visitors to enjoy Milwaukee’s 100+ festivals while taking advantage of overnight stays at discounted rates.
Concluding the week’s festivities, Visit Milwaukee celebrates the immense impact of sports tourism with a special giveaway involving a local sports team. The organization will also unveil the full roster of 2024 sports partnerships and brand ambassadors, recognizing the significant role sports events play in attracting visitors to the city. In the first quarter of 2024 alone, eight youth sports events at the Baird Center generated nearly $18 million in economic impact, highlighting the vitality of sports tourism in Milwaukee.
National Travel and Tourism Week (NTTW), established in 1983, is an annual tradition honoring the U.S. travel industry and its pivotal role in stimulating economic growth, nurturing vibrant communities, and creating employment opportunities. The $2.8 trillion travel industry supports nearly 15 million American jobs, positively impacting other sectors such as manufacturing, healthcare, and agriculture.
