MINISO’s dedication to social welfare forms a substantial part of its corporate identity, with the company actively promoting a number of charity projects around the five major themes of children, women, critical illnesses, disasters, and small animals. MINISO recognizes the significant role of women in both professional careers and family life. In line with this, the has taken proactive steps to support women. One such initiative is the Marriage and Maternity Incentive Scheme, which offers additional support beyond standard benefits. With a dedicated allocation of RMB10 million, this scheme is accessible to all employees upon registering their marriage and childbirth. Furthermore, the notable increase in the representation of women in senior management positions in China, constituting 61.8% of total senior roles, underscores MINISO’s commitment to empowering women in both the workplace and corporate decision-making.
MINISO’s commitment to public welfare is evident through its RED Power initiative. In September 2023, the initiative collaborated with other companies to donate living and educational supplies worth over RMB520,000. Subsequently, in November of the same year, MINISO’s RED Power extended its support by donating supplies like sanitary pads and winter study kits to over 1,000 students across two schools, amounting to over RMB200,000. Meanwhile, the company is also pioneering corporate social responsibility with the “MINISO Pet Protection Foundation”, which was established in December 2023. This collaboration with the Beijing Loving Animals Foundation aims to promote a harmonious relationship between humans and animals, aligning with MINISO’s vision of a vibrant lifestyle. The foundation has pledged RMB10 million to support various animal welfare projects, including educational programs, scientific rescue efforts, youth advocacy, and search and rescue dog training.
As part of its steadfast dedication to environmental conservation, MINISO is reshaping its product journey to significantly cut down carbon emissions. The company introduced the “MINISO ECO” label for products that adhere to strict environmental standards, including being plastic-free, recyclable, renewable, reusable, BPA-free, and lead-free. This label is increasingly visible across MINISO’s product range as part of its shift towards a more environmentally friendly lineup. Furthermore, MINISO continues to implement multiple measures to reduce the consumption of plastic bags, aiming to decrease the percentage of plastic bag consumption to below 75%, with the percentage at 52% at the latest reporting period. MINISO has obtained an “A” rating in the MSCI ESG Ratings and an “AA” rating in the Wind ESG Ratings, ranking first in the industry, which underscores a year of substantial progress, positioning itself as a model of corporate responsibility.
Besides the release, the company has also made advancements in enhancing employee welfare, supporting gender equality, and quick humanitarian actions. These wide-ranging welfare initiatives, community involvement, and eco-friendly operations reflect MINISO’s ethical business approach. Each step MINISO takes affirms its commitment to a future where business growth and societal well-being go hand in hand.
