MJBizCon 2024: Essential Insights on Brand Building and Latin American Cannabis Markets

## MJBizCon 2024: Get Ready for Crucial Insights on Brand Building and Latin American Cannabis Markets

This December, MJBizCon in Las Vegas is set to deliver a wealth of knowledge from industry pioneers. Two key panels featuring Benzinga Cannabis’ managing director Javier Hasse will shine a spotlight on crucial topics impacting the cannabis world. Whether you’re an entrepreneur looking to establish your brand or an investor seeking to navigate the burgeoning market, these sessions offer invaluable insights.

Embracing Your Brand’s Unique Magic: How to Build an Iconic Brand in the Ancillary Market

Date & Time:

Wednesday, December 4, 2024, 2:00pm – 2:40pm

Location:

Room 2 – Cannabis Business 101

This session dives deep into the art of cannabis branding with Josh Kesselman, CEO and founder of RAW Rolling Papers. Kesselman, renowned for his authenticity and unfiltered approach, will share his personal journey from running a smoke shop to building a globally recognized brand. His insights highlight the power of authenticity in cultivating a loyal customer base.

This panel is especially relevant for entrepreneurs exploring opportunities in the ancillary market. Kesselman will explain how the ancillary market provides a fertile ground for entrepreneurs, offering freedom from the stringent regulations often associated with cannabis itself. Expect discussions on unconventional marketing strategies and how to leverage technology and security to amplify your brand’s presence.

Javier Hasse’s expertise in content and cannabis market growth adds another layer of value to this panel. His experience in shaping media narratives for both Benzinga and El Planteo will provide valuable insights on navigating the complexities of the cannabis industry.

Cannabis in Latin America: Market Evolution and Opportunities

Date & Time:

Friday, December 6, 2024, 10:00am – 10:40am

Location:

Room N110 – International Regulatory Roundup

As cannabis markets continue to expand in Latin America, this panel explores the region’s unique landscape. Javier Hasse joins a discussion with industry leaders including Simón Espinosa, CEO of En Volá; Julian Wilches, co-founder and CRO at Clever Leaves CLEVER; and Zara Snapp, director at Instituto RIA. Together, they will dissect the evolving regulatory frameworks, investment potential, and unique challenges in key countries such as Argentina, Mexico, Chile, and Colombia.

This conversation will provide critical insights into how regulatory and social dynamics shape opportunities in Latin America, a region gaining prominence as both a cultivator and consumer of cannabis. Espinosa’s experience with En Volá offers a cultural perspective, while Wilches and Snapp bring expertise in regulatory compliance and policy reform.

Attendees will walk away with a nuanced understanding of how to navigate these diverse markets, the importance of local partnerships, and strategies for sustainable growth amid complex regulations.

Don’t miss this chance to gain valuable insights from industry experts at MJBizCon 2024. Stay tuned for more details!