Marques Brownlee, better known as MKBHD, a prominent tech YouTuber known for his mobile content, recently unveiled a new wallpaper app called Panels for iOS and Android. The app, boasting partnerships with real artists, was touted as a unique offering, but it hasn’t exactly been met with open arms. Instead, Panels has faced a barrage of criticism on social media.
Brownlee initially announced the app on X (formerly Twitter), and the post quickly garnered a significant amount of engagement, with over 1.6K comments, 1.7K reposts, and 13K likes. However, the sentiment in the comment section was overwhelmingly negative.
One of the first to voice their concerns was Quinn Nelson, known as SnazzyLabs, another popular YouTuber. He pointed out that Panels requests a rather extensive list of permissions that appear unnecessary, including location usage, diagnostics, identifiers, purchase history, contact information, and even search history. While Nelson framed his feedback politely, many others were less restrained.
The app’s $50 annual subscription fee for premium access to its wallpaper library has been a major point of contention, with users voicing frustration over the perceived high cost. One commenter even remarked that Brownlee seemed to have “graduated from the Apple School of Pricing.”
Adding fuel to the fire, many fans have accused Brownlee of being out of touch with the realities of everyday users, citing his fame and wealth. Privacy concerns have also been raised due to the app’s extensive permission requests.
Furthermore, users have reported that the app is riddled with ads, even after paying for the premium subscription. Some have gone so far as to allege that Panels is merely a repackaged version of an older wallpaper app, simply rebranded with Brownlee’s name.
While YouTubers frequently venture into new business ventures, Panels seems to be struggling to gain traction. Critics have pointed to the excessive permissions, the high price, and the persistent ads as major hurdles.
In response to the criticisms, Brownlee has acknowledged the feedback and promised to address the “excessive data disclosures.” He has also acknowledged the pricing concerns but hinted that the $50 fee may remain while he works “to deliver that kind of value.” However, free users may see a reduction in ad frequency.
The future of Panels remains uncertain. Whether Brownlee can effectively address the concerns and turn the tide remains to be seen. With users increasingly demanding transparency and value for their money, Panels faces a significant challenge in regaining trust and establishing itself as a successful venture.
