Hasbro’s mobile game Monopoly Go! continues to be a massive hit, generating over $3 billion in revenue since its release. This success story was revealed in Hasbro’s recent Q2 earnings report, where CEO Chris Cocks highlighted the game’s remarkable performance. Monopoly Go! has generated more than $1 billion in revenue just in the past quarter, reaching a total of $3 billion since its launch 14 months ago. This incredible feat puts Monopoly Go! on par with some of the most successful mobile games in the industry.
The game’s success has even overshadowed the entire revenue of Electronic Arts (EA) for FY24, which stands at $7.1 billion. Cocks emphasized the game’s contribution to Hasbro’s licensing business, saying it has propelled the company to become the top video game licensor in the past year, according to Aldora.
The positive impact of Monopoly Go! is not limited to revenue; it has also led Hasbro to revise its revenue guidance for the full 2024 earnings year. The company now anticipates a smaller revenue decline of -1 to -3% for its digital gaming segment. The operating profit margin for the digital gaming division is projected to be around 42%, which is remarkably high, especially for a video games division within a company like Hasbro.
With Monopoly Go! continuing to perform exceptionally well, Hasbro is optimistic about its future in the mobile gaming space and plans to capitalize on its success by expanding into other platforms like PC, consoles, and even casinos. The company is also actively exploring new licensing opportunities across various platforms, leveraging its strong IP portfolio to create more successful games in the future.
