Morocco, the African nation that was crowned the continent’s leading tourist destination in 2023, is setting its sights even higher. With an ambitious goal to become one of the world’s top 10 tourist destinations by 2026, Morocco is taking strategic steps to enhance its global appeal.
To achieve this, Morocco’s National Tourism Office (ONMT) has partnered with Finn Partners, a prominent international consultancy, to boost visitor numbers from key markets, particularly China. This collaboration marks a significant move for Morocco to strengthen its presence in the lucrative Asian market.
Finn Partners will spearhead Morocco’s marketing initiatives in China through a multi-pronged approach. This includes engaging in dynamic public relations strategies, leveraging influential voices through influencer campaigns, maximizing social media engagement, organizing captivating events, and forging strategic brand collaborations.
The partnership aims to position Morocco as a captivating destination for Chinese travelers. Finn Partners will work to craft compelling narratives that showcase Morocco’s unique blend of natural beauty, vibrant culture, artistic heritage, and lifestyle. By forging partnerships and creating engaging content, Finn Partners will bring Morocco to life for potential Chinese tourists, inspiring them to explore this captivating destination on their next journey.
