Nestled in the heart of Morocco, just 35 kilometers from the bustling city of Marrakech, lies the Agafay Desert, a unique destination where traditional camel rides intertwine with a burgeoning eco-tourism movement. This captivating region is not only a haven for adventurous travelers seeking the ultimate desert experience but also a showcase for Morocco’s commitment to sustainable travel.
Morocco’s Minister of Tourism, Fatim-Zahra Ammor, recently emphasized the country’s dedication to sustainability within its tourism sector, a commitment particularly evident in regions like Agafay. These areas are perfectly positioned to showcase Morocco’s natural beauty while upholding environmental balance. Indeed, tourism statistics reveal a growing interest in eco-tourism, with around 5% of the 17.6 million visitors to Morocco in the first half of June engaging in environmentally friendly activities. The Agafay region, in particular, draws about 3% of these eco-tourists, highlighting its appeal to environmentally conscious travelers.
One of the pioneers of eco-tourism in the Agafay region is the Kasbah Agafay Hotel and Spa. This establishment, designed in the style of a traditional Kasbah, offers a unique opportunity for guests to immerse themselves in local culture. The owner, Abdessalam Damoussi, acquired the centuries-old stone structure in 1996 and dedicated four years to restoring it using sustainable, locally sourced materials. The Kasbah Agafay opened its doors in 2000, becoming a trailblazer in the desert by harmonizing luxurious hospitality with deep respect for nature and the surrounding community.
Damoussi’s inspiration stemmed from a book that underscored the profound connection between humans and the land, a philosophy that has guided the development of the Kasbah. Since its opening, the Kasbah has served as a model for subsequent eco-tourism initiatives in the region, attracting around 5,000 visitors annually. Each visitor is encouraged to connect with the environment in meaningful ways, engaging in a variety of experiences that celebrate the region’s natural and cultural heritage.
These experiences include camel and horse riding, hiking through scenic landscapes, enjoying local music performances, indulging in spa treatments and hammam rituals, and participating in hands-on cooking classes. The cooking classes offer a unique opportunity to connect with the land, with guests picking organic vegetables, fruits, and herbs from the Kasbah’s garden before preparing traditional meals in an open-air kitchen. This experience not only highlights the importance of farm-to-table practices but also deepens visitors’ appreciation for Moroccan culinary traditions.
Accommodation at the Kasbah includes both rooms within the stone structure and traditional tents set up on the grounds. These tents, crafted from natural materials like leather, wood, and wool, offer an authentic desert experience. The Kasbah itself, with its thick stone walls, high wooden ceilings, and large windows, is designed to maintain a comfortable interior climate year-round, reducing the need for energy-intensive heating and cooling systems.
Damoussi is continually seeking ways to enhance the sustainability of his business, recognizing the importance of pushing the ecological envelope further. He sees the eco-tourism aspect as a complement to traditional tourism offerings, ensuring a responsible and enriching experience for visitors.
In support of businesses like the Kasbah Agafay, Morocco’s government is implementing broader initiatives to promote sustainable tourism. The Tourism Minister recently announced the “Go Siyaha” program, aimed at fostering national green growth. This program will provide opportunities for tourism businesses across Morocco to adopt more energy-efficient practices, further cementing the country’s reputation as a leader in sustainable travel.
Through these efforts, Morocco is not only preserving its natural landscapes but also enriching the experiences of those who come to explore them. The Agafay region, with its unique blend of traditional hospitality and modern sustainability, stands as a shining example of how eco-tourism can thrive, offering travelers an unforgettable journey into the heart of the desert.
