Mortgage Tech Veteran Dan Sogorka to Lead Rocket’s Broker Business into AI-Driven Revolution

Rocket Companies, a leading fintech platform, has appointed Dan Sogorka as General Manager of Rocket Pro Third Party Origination (TPO), the mortgage broker business of Rocket Mortgage. This newly created role will see Sogorka spearheading the vision and growth of Rocket’s broker business, effective immediately.

Sogorka brings a wealth of experience to the role, having previously served as CEO and president of Sagent, a fintech company specializing in digital mortgage servicing platforms. His leadership at Sagent was instrumental in driving significant growth for the company, modernizing its technology and building a unified data and user experience across the servicing lifecycle.

Prior to his time at Sagent, Sogorka was CEO of Cloudvirga, a pioneering digital mortgage point-of-sale system that focused on automating manual tasks to streamline the mortgage process for brokers and loan officers. He also served as a business unit president at Black Knight, a mortgage tech powerhouse, where he played a key role in developing and implementing transaction platforms that touched nearly 70% of all mortgage loans processed in the United States.

Sogorka’s appointment comes at a pivotal time for the home finance industry, with mortgage brokers facilitating nearly one in five home loans. As one of the largest and most influential lenders in the space, Rocket aims to empower broker partners and their clients with cutting-edge technology, streamlined processes, and competitive pricing.

Sogorka’s vision is to leverage Rocket’s advanced AI technologies and platform to revolutionize the broker space, offering brokers a suite of comprehensive tools unlike anything they’ve experienced before. This will ultimately benefit both brokers and their clients, providing them with a more efficient and user-friendly experience.

“Mortgage brokers play a critical role in the homebuying process and are a vital part of helping millions of clients reach their dreams,” said Heather Lovier, Chief Operating Officer of Rocket Companies. “There has not been truly significant evolution in this space for decades. Dan comes to Rocket with a proven track record of success with both large tech companies and scrappy start-ups, paired with an appetite to revolutionize the broker space by leveraging Rocket’s quickly expanding data, technology and AI capabilities.”

“I’ve spent decades leveraging technology to simplify the complex home financing process. Now, I’m eager to tap into that skillset to bring the broker community into the future,” said Sogorka. “With mortgage brokers being such a large part of the market, my role will be to supercharge brokers to educate, engage and help their clients be successful homebuyers and owners.”

“This is an exciting milestone for Rocket and deeply strengthens our commitment to brokers for the long term,” said Varun Krishna, CEO of Rocket Companies. “After getting to know Dan and the wealth of experience he brings to Rocket, I’m confident he will accelerate our strategy and impact.”

Rocket Pro TPO, the division dedicated to supporting mortgage brokers, correspondent lenders, community banks, and credit unions, offers partners access to Rocket’s technology, expertise, and award-winning processes. This allows partners to provide personalized service to their clients while leveraging Rocket’s robust infrastructure.

With Sogorka at the helm, Rocket Pro TPO is poised to usher in a new era of innovation and efficiency in the mortgage broker space, empowering brokers to deliver exceptional service to their clients and drive growth in the home finance market.

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