## MSYD: The Malaysian Designer Pushing Boundaries at Kuala Lumpur Fashion Week
As Southeast Asia’s fashion scene continues to flourish, Kuala Lumpur has emerged as a leading hub for creativity and innovation. The city’s vibrant energy, bustling art hubs, and annual fashion extravaganza, Kuala Lumpur Fashion Week (KLFW), attract creatives from all over the region. KLFW 2024, held in August, was a spectacle of bold designs and emerging talent, showcasing over 50 brands and attracting an audience of approximately 13,500. One of the standout presentations was by MSYD, a high-street brand known for its fusion of bold design with cultural narratives.
At the heart of MSYD is 28-year-old Malaysian designer Masyadi Hussaini Mansoor. He has quickly gained recognition for his unique aesthetic and thoughtful approach to design, earning the prestigious KLFW 2023 Best Emerging Designer award. Masyadi’s latest collection, “99 Problems,” draws inspiration from the rose, a symbol of both beauty and hardship. The collection embodies a duality, showcasing the tension between struggle and growth, much like the rose that blooms despite its thorns.
“MSYD is my alter ego,” shares Masyadi. “It allows me to explore and communicate the complex and intense aspects of my emotions and ideas.” His designs, characterized by sleek tailoring, subversive detailing, and provocative fetish wear, are a testament to this exploration. He believes that fashion is a powerful tool for storytelling, and his collections are more than just clothes – they are narratives woven into fabric.
Masyadi’s commitment to diversity is evident in his casting choices, featuring a wide range of ages, sizes, and backgrounds. He believes that MSYD is made for everyone and his collections reflect this inclusivity. “Casting has always been crucial for me,” he explains. “I’m particular about who carries my designs and it’s important for the models to not only fit the clothes but to also embody the spirit and attitude behind each piece.”
Masyadi’s designs are a testament to his constant pursuit of reinvention. “Every season, I strive to bring something different because fashion is an ever-evolving art form,” he says. “I believe in the power of reinvention and challenging myself to explore new ideas and aesthetics. This approach keeps the brand fresh and exciting for myself and my audience.”
Despite the challenges faced by emerging brands, such as limited resources and visibility, Masyadi remains optimistic about the future of MSYD. He acknowledges the vital role that local fashion weeks play in supporting young talent, but believes that more resources and support systems are needed to help designers thrive. “I’d like to see more emphasis on additional resources to support young talent,” he suggests. “This could be through mentorship programmes, funding opportunities, and branding or marketing workshops. That way, emerging designers would have a better understanding of the business side of fashion, helping them grow and navigate the industry more effectively.”
Masyadi’s vision for the future of MSYD includes international expansion, collaborations with other creatives, and a focus on sustainable practices. He is committed to giving back to the community that has supported him and creating designs that are both beautiful and responsible. As he continues to push boundaries and redefine what it means to be a Malaysian designer, Masyadi Hussaini Mansoor is undoubtedly one to watch in the world of fashion.
