A new study by Beaches Resorts reveals a captivating trend: multi-generational vacations are booming. The term ‘Generation-Cation’ has emerged to capture this growing desire among families to create enriching travel experiences that unite three or more generations. A recent Censuswide survey of over 1,000 North American families (ages 25-45) reveals that 74% of respondents who have previously taken a multi-generational vacation remain enthusiastic about extended family getaways. This surge in interest reflects a growing desire for familial connection and shared memories.
The survey unveils several compelling insights about the shift towards multi-generational family travel:
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A Focus on Family:
Nearly half of the parents surveyed (49%) are prioritizing family-first travel, choosing multi-generational vacations over trips with just their children. An overwhelming 76% believe that travel is the ultimate way to create lasting memories as an extended family.*
Grandparents: Active Participants:
Today’s grandparents are far from being passive observers on family vacations. The survey highlights that 58% of millennial parents acknowledge that their grandparents are more active than their own were. This increased engagement extends to travel planning, with 63% of parents stating that having grandparents involved enhances the overall travel experience.*
Grandparents as Travel Heroes:
Grandparents are proving to be essential assets on family vacations. 72% of parents find them extremely helpful during trips, with 59% stating that their presence significantly reduces stress levels. This trend is reflected in a willingness to cover the cost of grandparents joining the trip (49% of parents) and even booking separate rooms for children to stay with their grandparents (46%).*
Kids Crave Family Time:
The survey reinforces that kids, too, are prioritizing family time on vacation. 65% of parents report that their children crave more time with family, choosing family activities over kids-only programs. This preference underscores the importance of creating shared experiences for the entire family.*
Beaches Resorts: The Ultimate Destination:
Beaches Resorts, recognizing the significance of this trend, is positioning itself as the ideal destination for ‘Generation-Cations.’ With diverse activities, large accommodations, and a focus on shared experiences, Beaches Resorts provides everything families need for a memorable vacation that brings generations together.James McAnally, Managing Director at Beaches Turks and Caicos, sums it up perfectly: “Beaches Resorts offers everything families need for a memorable ‘Generation-Cation,’ providing endless opportunities to connect and create lasting memories. Whether it’s learning to scuba dive, enjoying beachside yoga with Elmo, or sharing new culinary experiences, our resorts are designed to bring families together, offering luxury, adventure, and relaxation for guests of all ages.”
The rise of ‘Generation-Cations’ signals a meaningful shift in family travel. It’s a testament to the enduring power of family connections and the desire to create shared memories that transcend generations.
