Daisuke Obana, the mastermind behind N.Hoolywood Test Product Exchange Service (TPES), typically avoids giving titles to his collections. However, in a recent email exchange, he hinted that this particular collection could be aptly named ‘Rescue Operations’. This title perfectly captures the essence of the lookbook narrative, where models are envisioned as ‘handling relief supplies dropped from a helicopter.’
On a deeper level, N.Hoolywood TPES itself embodies a rescue operation. The collection draws heavily from the designer’s personal archive of vintage military gear, meticulously preserving the original details and functionality. For the fall season, Obana and his team focused primarily on Swedish Navy kit, highlighting features like ‘the strap designed to enhance neck warmth’ and a webbing belt integrated into the jacket’s facing for secure closure. Overpants feature strategically placed zips that reveal ventilating mesh insets, ensuring breathability and comfort.
The color palette reflects the natural landscape of ‘cold climates’, embracing a subdued range of slate blue, rock gray, earthy brown, khaki, and black. While lacking distinctive prints, the pieces function as effective camouflage, seamlessly blending the wearer into their surroundings. Initially, the most striking feature of some pieces is the subtle label patch. This understated approach to branding embodies the brilliance of N.Hoolywood—a brand that prioritizes functionality and detail over ostentatious displays.
The clothing possesses an ‘in the know’ appeal for fashion enthusiasts, yet any perceived snobbery is overshadowed by the meticulous attention to detail and practical utility. Only the wearer will truly understand the level of craftsmanship involved, such as the team’s commitment to using ‘the latest and unique polyester as much as possible to prevent static electricity caused by friction between different materials.’ At N.Hoolywood, stealth is as valuable as opulence. The collection whispers its story, rewarding those who take the time to discover its hidden depths.
