For over two decades, the partnership between Lindblad Expeditions and National Geographic has been synonymous with unforgettable small-ship expedition cruises. Now, this dynamic duo is taking their relationship to a new level with the launch of their unified brand, National Geographic-Lindblad Expeditions. This new co-brand marks a significant step forward in their long-term collaboration, solidifying a strategic partnership that extends to 2040.
This powerful union, made possible through a recent 17-year agreement between Lindblad Expeditions, National Geographic, and The Walt Disney Company, will bring even more adventurous travelers onboard. The new co-brand strategically leverages the global recognition of National Geographic, alongside Lindblad Expeditions’ celebrated legacy as pioneers in modern expedition cruising.
Sven-Olof Lindblad, founder and CEO of Lindblad Expeditions, emphasizes the significance of this move, stating, “Together with National Geographic and The Walt Disney Company, we will be demonstrating the power of this new co-brand and improved name recognition, which will be vitally important as we expand our footprint in key growth markets around the world.”
The impact of this unified brand goes beyond mere branding. The new name is intended to drive consumer interest, enhance search efficiency, and ultimately, bring more discerning travelers on board their expanding fleet. This is a strategic move that will make it easier for adventure enthusiasts to find their ideal expedition.
Stephanie Young, President of Disney Vacation Club, Adventures & Expeditions, and Disney Institute, echoes the excitement surrounding this partnership, saying, “Discovering the world with National Geographic and Lindblad Expeditions is one of the most educational and insightful ways to travel.” She emphasizes the expertise of their onboard naturalists and expedition leaders, the state-of-the-art equipment, and the unique journeys offered, all designed to educate and inspire travelers to become stewards of the planet.
Jill Tiefenthaler, CEO of the National Geographic Society, reinforces the commitment to purposeful exploration, stating, “With the refreshed National Geographic-Lindblad Expeditions co-branded identity, we’re embarking on the next phase of our long-standing partnership, looking ahead to many more years of deep discovery and meaningful conservation work that will continue to educate, embolden and inspire future generations of global changemakers.”
The new brand identity will be fully implemented across all marketing channels by the end of the year, starting with the redesigned consumer website, www.expeditions.com. In early 2025, the co-brand will unveil a comprehensive omnichannel marketing campaign, the largest in Lindblad Expeditions’ history, leveraging the extensive reach of The Walt Disney Company.
Lindblad Expeditions’ fleet of 20 owned, leased, and chartered vessels will begin to reflect the new branding in 2025. With its pioneering history in modern expedition cruising, Lindblad Expeditions has consistently led curious and discerning travelers on journeys of deep discovery to the farthest reaches of the planet for over half a century.
The collaboration between Lindblad Expeditions and National Geographic goes beyond simply offering unforgettable travel experiences. Together, they have fostered a spirit of discovery and community, blending science, nature, and purpose-driven travel. Through thousands of expeditions designed for discovery, they have highlighted the wonders of the world and emphasized the collective responsibility to protect it.
Their voyages have advanced important conservation priorities, educational opportunities, and environmental scientific research on a local, regional, and global level. Initiatives like the Visiting Scientist Program have been instrumental in pushing the boundaries of knowledge.
Through the Grosvenor Teacher Fellowship, Lindblad Expeditions has partnered with the National Geographic Society to host hundreds of educators on expeditions around the world. These educators bring their experiences back to their classrooms, inspiring the next generation of planetary stewards.
The Lindblad Expeditions-National Geographic Fund has invested over $22 million in supporting conservation, education, and science initiatives worldwide, reflecting the deep commitment to leaving a positive impact on the planet.
For those eager to experience the beauty and wonder of the world through expertly led, immersive expeditions, National Geographic-Lindblad Expeditions offers a unique opportunity to discover the world from a new perspective. With over 100 unique itineraries visiting 70+ countries and territories on all seven continents, aboard their fleet of 20 state-of-the-art vessels, they provide the ultimate travel experience.
To learn more about National Geographic-Lindblad Expeditions and their shared commitment to exploration and conservation, visit their redesigned website at www.expeditions.com or connect with them on Facebook, Instagram, and YouTube.
