Net-a-Porter’s annual party, a New York Fashion Week staple, returned to the Lower East Side, transforming Eel Bar into a vibrant hub for fashion’s finest. Hosted by Alison Loehnis, Ad interim CEO and President of Yoox Net-a-Porter, the event celebrated the arrival of the Spring/Summer ’25 season, bringing together designers, tastemakers, editors, and clients for an evening of cocktails and camaraderie amidst the fashion week frenzy.
The atmosphere was buzzing with excitement, the space illuminated by soft pink and green neon lights. Guests indulged in a delightful spread of Spanish-inspired fare, including patatas fritas, dulce, and potato croquetas. A vintage vending machine, branded with the Net-a-Porter logo, added a touch of whimsy, dispensing treats at the touch of a button.
The drinks flowed freely, with guests enjoying Spanish-style spritzes and a signature cocktail dubbed ‘Alison’s Spicy Skinny Margarita.’ The guest list was a veritable who’s who of fashion and entertainment, featuring notable names like Tiffany Haddish, Ego Nwodim, Clara McGregor, Moses Ingram, Christopher John Rogers, Kilo Kish, Ivy Getty, Brandon Maxwell, Jacquelyn Jablonski, Kate Love, Rochoe Shazam, Ruby Aldridge, Veronica Webb, Adam Lippes, Indre Rockefeller, Sophia Roe, Beverly Nguyen, Jill Kargman, and Joe Holder. Many of these stylish attendees showcased the latest Fall/Winter ’24 collections featured in Net-a-Porter’s new ‘Power Play’ campaign, which launched simultaneously on the site.
As the night drew to a close, guests were treated to refreshing blood orange granitas, bidding farewell to the evening and eager to immerse themselves in the next round of fashion week festivities. The Net-a-Porter party served as a perfect reminder that fashion, at its core, is a celebration of creativity, collaboration, and a shared passion for style.
