Netflix, the streaming giant known for its vast library of films and TV shows, has just unveiled a new feature called ‘Moments’ that allows users to share their favorite scenes with friends and followers. This innovative addition is designed to enhance the social sharing experience for Netflix users and potentially drive new subscriptions.
Available exclusively for iPhone and Android users, the ‘Moments’ feature lets you easily capture and share any scene from a movie or TV show with a simple tap. While watching a show, tap the screen to bring up the available options, and a new ‘Moments’ button will appear at the bottom. From here, you can save the moment for later viewing or instantly share it with others.
Sharing your favorite moments is as easy as copying a link to send to friends or directly sharing it via various social media platforms, including Instagram messages, WhatsApp, Snapchat, Instagram Stories, Facebook Messenger, or even a simple text message. Those who have a Netflix account can click the shared link and immediately jump to that specific scene within the streaming platform. All your saved ‘Moments’ will be conveniently accessible within the ‘My Netflix’ tab.
Netflix has confirmed that the ‘Moments’ feature is currently available globally for iOS devices, including iPhones and iPads. Android users can expect the feature to roll out in the coming weeks. ‘Whether you’re replaying the intense final showdown in BEEF or a spooky twist in Wednesday, Moments lets you save and share it all,’ stated Netflix. ‘And with Season 2 of Squid Game coming on Dec. 26, it’s the perfect time to revisit those nail-biting game sequences from Season 1 and get ready for what’s next.’
This new feature appears to be a strategic move by Netflix to promote wider sharing of its content on social platforms, driving traffic back to the platform itself. For those who don’t have a Netflix subscription, clicking on a shared ‘Moments’ link will likely present them with an opportunity to sign up for the service.
In an increasingly competitive streaming landscape, with services like Amazon Prime Video, Disney+, Apple TV+, and Paramount+ vying for viewers, Netflix seems to be exploring new ways to keep its content engaging and shareable. The ‘Moments’ feature is a fun addition that offers a novel way for users to connect with and share their Netflix experiences with others, ultimately strengthening its position in the streaming world.
