Since its inception in Boston in 1906, New Balance has become synonymous with performance and style. Known for its iconic ‘N’ logo and signature footwear cushioning technologies, the brand has forged a unique identity in the industry.
For its latest Spring/Summer 2024 collection, New Balance delves into its American heritage, revisiting archival designs and showcasing meticulous craftsmanship. The Made in USA collection celebrates timeless classics, elevating them through refined fabrics, design, and construction.
A highlight of the collection is a range of capsule wardrobe items, featuring elevated basics such as hoodies, crewneck sweaters, T-shirts, and sweatpants. Crafted from luxurious French terry cotton in vibrant summery pastels, these garments exemplify the exceptional craftsmanship of New Balance’s artisans.
Alongside the apparel, two iconic footwear models receive a revamp in fresh colorways. The 990v4, a sleek sneaker, features a precise mesh upper overlaid with supple pigskin suede. Offered in macadamia nut and artic grey, the latter variant boasts buffed and sanded down Nubuck leather accents for added sophistication.
The 990v6, a more rugged alternative, comes in a new true camo hue, blending various shades of green for versatility and functionality. The collection’s release is accompanied by a campaign showcasing the New Balance lifestyle, captured in downtown New York City buses, exuding urban charm and confidence.
The New Balance Made in USA Spring/Summer 2024 collection is now available for purchase at select retail stores and online, offering a fusion of heritage, style, and exceptional craftsmanship.
