Google is reportedly preparing to release a new Chromecast with Google TV, potentially featuring upgraded capabilities but maintaining a familiar price point. This upcoming Chromecast 4K is expected to cost $50, the same as its predecessor from 2022. While it may not experience a significant increase in RAM, there is speculation that Google will upgrade to a chip two generations ahead of the one currently used in the Chromecast 4K. This new chip could provide AV1 support, which was not available in the original Chromecast. The new Chromecast with Google TV is positioned to enhance Google’s competitiveness against streaming sticks from Roku and Amazon. Google TV’s unique features, such as built-in linear live offerings and seamless integration within a Google-led household, set it apart from its rivals. The launch date and availability details for the new Chromecast dongle remain unknown but are likely to be announced at Google I/O next month or later in the year when the Pixel 8 series launches.
The current Chromecast 4K, released in 2022, has 2GB of RAM and 8GB of storage. It would be beneficial for Google to upgrade both of these capabilities to enhance the user experience. 9to5Google reports the possibility of an upgraded chip, which could significantly improve performance. Additionally, AV1 support would allow for more efficient video streaming, particularly for 4K content.
The new Chromecast with Google TV will face competition from Roku and Amazon’s streaming sticks. Roku remains platform agnostic, while Amazon integrates its streaming services. Google TV’s strengths lie in its built-in linear live offerings and seamless integration within a Google-led household. It used to be that Google TV’s voice-activated remote was a differentiator, but Amazon and Roku now offer similar features.
Overall, the upcoming Chromecast with Google TV is expected to provide a modest upgrade over its predecessor, focusing on incremental improvements rather than major leaps in functionality. Its $50 price point suggests that it will not be a premium device but rather a budget-friendly option for consumers seeking a simple and affordable way to stream content.
