Tourism New Zealand recently unveiled its innovative ‘Stargazing’ campaign, a unique initiative aimed at promoting the nation’s dark sky tourism and its remarkable culinary offerings. The heart of this campaign was the creation of Pou-o-Kai, a breathtaking pop-up restaurant set under the pristine, starlit skies of Kura Tawhiti (Castle Hill) in the South Island. This exclusive event, drawing media, tastemakers, and social media influencers from key international markets, provided an unforgettable experience showcasing the best of New Zealand.
At Pou-o-Kai, guests were treated to an exquisite menu meticulously crafted by acclaimed Kiwi chef Ben Bayly. The collaboration to bring this extraordinary event to life involved partnerships with Special PR, ChristchurchNZ, and local mana whenua Te Ngāi Tūāhuriri. The name Pou-o-Kai, a gift from Ngāi Tuāhuriri, holds deep cultural significance, paying homage to the legendary eagle that once roamed the region. This name symbolizes the profound connection between the land, food, and the people, adding a layer of cultural richness to the dining experience.
Among the global tastemakers in attendance were Indian influencers Chef Saransh Goila and travel content creator Akash Malhotra. Chef Goila, renowned for his culinary creativity, highlighted the harmonious blend of Indian and New Zealand flavors, while Malhotra captured the beauty of astro-tourism, sharing this immersive experience with his Indian audience.
The ‘Stargazing’ campaign went beyond simply showcasing the beauty of the New Zealand night sky; it also focused on promoting sustainable and responsible tourism. By spotlighting New Zealand’s untouched landscapes and dark sky reserves, the campaign encouraged travelers to appreciate and protect the environment. The fusion of gastronomy, cultural heritage, and natural beauty in a setting like Kura Tawhiti serves as a model for eco-conscious tourism, demonstrating how immersive experiences can foster environmental stewardship.
