Calvin Klein has unveiled its exciting Autumn 2024 campaign featuring the dynamic K-pop group, NewJeans. The campaign, shot by renowned photographer Gordon von Steiner, showcases the five members – Minji, Hanni, Danielle, Haerin, and Hyein – embodying a spirit of effortless cool in the latest denim collection and essential autumn pieces.
The visuals capture the group’s playful energy as they effortlessly navigate a world of vibrant colors and casual chic. The styling revolves around Calvin Klein’s denim offerings for the season, featuring a range of leg fits inspired by the carefree energy of the 90s, including barrel, wide, and straight cuts. The iconic Calvin Klein monogram T-shirts peek out from under stylish layers, adding a touch of playful personality. The campaign further incorporates puffer jackets, bomber jackets, classic denim trucker jackets, and blazers, creating modern, fun, and attitude-filled looks.
NewJeans expressed their enthusiasm about the collaboration, saying, “We are so excited to be part of the Calvin Klein campaign. It feels like a natural fit for us, a brand that embodies confidence. We were able to create a campaign that focuses on our individual personalities while enjoying the latest season styles.”
This global campaign kicks off on September 24, 2024, with the featured items available at Calvin Klein stores and online. To celebrate the launch, 10 select stores in Japan will be offering a limited-edition campaign poster with purchases starting September 27. Don’t miss out on this exciting collaboration.
For inquiries, contact Calvin Klein Customer Service at 0120-657-889.
Discover the collection and the campaign at [https://japan.calvinklein.com/news/2024092421/](https://japan.calvinklein.com/news/2024092421/)
Photos: Courtesy of Calvin Klein
