Minor Hotels, a renowned hospitality organization, has announced plans to introduce its NH Collection brand to Thailand by rebranding the esteemed Peace Resort Samui. Starting January 1, 2025, after significant enhancements to the property, the resort will commence operations under the new banner, bringing the brand’s signature European elegance to the island paradise. Nestled on the idyllic Bophut Beach on Koh Samui’s northern coast, the resort boasts a prime location at the base of a verdant hill, offering a harmonious blend of seclusion and easy access to nearby shopping and entertainment options. With a rich history, Peace Resort Samui was established in 1977 by the Pupaiboon family and has operated independently, gaining popularity as a cherished vacation destination for both Thai and international travelers. Its strategic location close to the vibrant Fisherman’s Village, which houses a diverse array of restaurants, bars, and shops, adds to its appeal. Moreover, the resort enjoys close proximity to its sibling, Anantara Bophut Koh Samui Resort, just 400 meters away, allowing guests to access numerous high-end leisure and dining facilities, further enriching their experience. Catering to a wide spectrum of travelers, including solo adventurers and large families, NH Collection Samui offers a selection of deluxe rooms, bungalows, and villas, many featuring private pools and direct beach access, providing an unparalleled sense of luxury and privacy. The resort’s dining options are equally impressive, with an all-day dining venue offering a tantalizing blend of local and international cuisines while showcasing breathtaking ocean vistas. A strategically located bar near the pool and beach provides a perfect setting for relaxed socializing, while the refined Indigo Lounge offers a tranquil haven for afternoon tea and delectable cakes. Guests can also indulge in the unique experience of private in-villa BBQs, featuring fresh seafood and meat, creating intimate and memorable dining moments. Recognizing the importance of recreation and well-being, NH Collection Samui boasts an extensive range of recreational options, including a state-of-the-art gym, a vibrant water sports center, and dedicated facilities for children and teenagers. These include a captivating cinema, an indoor play area for endless fun, and a shaded outdoor playground, ensuring an enjoyable experience for all ages. Furthermore, the resort features a well-stocked retail shop, providing guests with the opportunity to discover local treasures and souvenirs. For those seeking to host meetings or events, NH Collection Samui offers adaptable spaces that cater to diverse requirements, showcasing the brand’s commitment to thoughtful service, advanced technology, and distinctive design elements. Conveniently located just a short 15-20 minute drive from Samui Airport, the resort offers seamless accessibility. Additionally, Nathon Pier, a vital transportation hub connecting Koh Samui with Bangkok, Phuket, Koh Phangan, and other key destinations, is conveniently located about 25 minutes by car. With the addition of NH Collection Samui, Minor Hotels strengthens its presence on the island, now boasting a total of five properties. This strategic expansion further extends their footprint in Thailand to over twenty properties. Minor Hotels, with a global network spanning over 550 hotels, resorts, and residences across 56 countries, remains steadfast in its mission to foster a more passionate and interconnected global community, a mission exemplified by the upcoming debut of NH Collection Samui.