Minor Hotels, a leading global hospitality company, has made a significant move in its expansion strategy by introducing the NH Hotels & Resorts brand to Bangkok. The company has appointed Naowarat Arunkong as the General Manager of the highly anticipated NH Bangkok Sukhumvit Boulevard, marking the first NH property in the Thai capital.
Arunkong’s appointment is a strategic choice, leveraging her expertise in hotel pre-openings, rebranding, and repositioning. With a long and successful career at Minor Hotels, spanning over two decades, Arunkong has a deep understanding of the hospitality industry and a proven track record of leading successful projects. Her previous roles include Cluster General Manager for Anantara Hua Hin Resort and Avani+ Hua Hin Resort, as well as managing hotel clusters in Bangkok and Khon Kaen.
The transformation of the Boulevard Hotel Bangkok into NH Bangkok Sukhumvit Boulevard is a testament to Minor Hotels’ commitment to expanding the NH brand beyond Europe and the Americas. Puneet Dhawan, Head of Asia for Minor Hotels, expressed confidence in Arunkong’s leadership, stating, “I am confident that under her guidance, NH Bangkok Sukhumvit Boulevard will deliver NH’s signature hospitality that focuses on value for money, excellent connectivity and service with a human touch.”
Arunkong is equally enthusiastic about this new chapter in her career. “Bangkok holds a special place in my heart and returning here to lead the rebranding of this exceptional property is truly a dream come true,” she said. “As we finalise renovations of the guestrooms and public spaces, my focus will be on training the team to uphold Minor Hotels’ high standards and building ties with the local community.”
Arunkong’s extensive experience combined with her passion for the hospitality industry makes her an ideal leader for this exciting new venture. With her guidance, NH Bangkok Sukhumvit Boulevard is poised to become a prominent destination for travelers seeking a unique and enriching hospitality experience.
Arunkong holds a Master’s degree in Business Management and a Bachelor’s degree in Liberal Arts from Kasem Bundit University, Thailand.
