Social media platforms have become a powerful tool for student-athletes to connect directly with fans and brands. In addition to allowing them to build their personal brands, social media platforms also provide student-athletes with a voice to speak out on important issues. This has led to a growing number of student-athletes using their social media platforms to advocate for social justice and equality.
The increasing power of student-athletes in the NIL era has also had a major impact on the balance of power between athletes and their teams. In the past, teams held all the cards in terms of negotiating contracts and setting rules for their players. However, NILs have given student-athletes a new source of leverage, which they are increasingly using to negotiate more favorable terms for themselves.
As a result of NILs, student-athletes now have more control over their own careers and futures. They can choose which schools to attend, which brands to partner with, and how to manage their personal brand. This has led to a new era of empowerment for student-athletes, who are now able to use their voices and influence to make a difference on and off the field.
