While other gaming giants are embracing generative AI, Nintendo has taken a cautiously negative stance. In a recent investor Q&A, President Shuntaro Furukawa acknowledged the potential of generative AI but expressed concerns about copyright issues. While the company is open to exploring technological advancements, Furukawa stated that there are no current plans to use generative AI in game development. He emphasized Nintendo’s decades of experience in creating optimal gaming experiences and its commitment to delivering unique value that goes beyond technological advancements.
Nintendo’s stance reflects its long-standing commitment to protecting its intellectual property. The company has never been swayed by the latest hardware or trends, focusing instead on building upon its successful franchises. The enduring popularity of the Nintendo Switch, despite its age, is a testament to this strategy.
This stance contrasts sharply with those of its competitors. Companies like Electronic Arts, PlayStation, and Microsoft/Xbox are actively exploring generative AI applications. Nvidia, a major player in the hardware side, has become a leading technology company thanks to its integration of generative AI into its chips.
However, the relationship between video games and AI remains complex. Vague promises of new features like AI-generated NPCs are coupled with concerns over the impact on human jobs, such as voice acting. This has led to a wave of layoffs across the gaming industry, further complicating the picture.
