Noom, a leading digital healthcare company dedicated to preventing chronic diseases and empowering people to live healthier lives, is thrilled to announce the appointment of Rachel Mahoney as Chief Brand Officer. Reporting directly to Noom’s Chief Marketing Officer, Peter Scherr, Rachel will spearhead the development and execution of Noom’s innovative brand strategy. This move comes as Noom continues to push forward with its mission to empower everyone, everywhere to live longer and better lives.
Mahoney’s extensive experience in building brands that deeply connect with consumers, developing powerful, data-driven brand strategies, and crafting creative, media, and communications plans that drive growth, makes her an ideal fit for this role. She has a proven track record of success, having led transformative brand initiatives at companies like Shutterstock, Vroom, and Priceline, where she maximized customer engagement and retention. At Shutterstock, Mahoney oversaw global marketing strategy and content operations, playing a key role in the company’s transition from a stock photography marketplace to a global content leader. At Vroom, she spearheaded the brand’s transformation into a recognized leader in the online automotive marketplace. And at Priceline, she was instrumental in building upon the iconic travel company’s brand recognition with millions of travelers worldwide.
“Noom has built a revolutionary brand anchored around helping people everywhere navigate their choices toward better health,” said Rachel Mahoney. “I look forward to working with the team to continue evolving the brand alongside the strategic priorities of the business, as the company delivers sustainable weight loss approaches to people everywhere, including through its newly launched GLP-1 Rx solution.”
Mahoney’s leadership will be crucial as Noom continues to invest in combining its proven behavior change program with medication to achieve and sustain improved health outcomes. In her newly created role, Mahoney will oversee Noom’s brand strategy across the entire business, including overseeing creative platform development and brand media ad spend. This encompasses the management of external agency partnerships, organic social media strategy, and the in-house creative team. The goal is to ensure brand consistency and impactful execution across all channels.
“Rachel is a passionate marketing leader with extensive experience launching and transforming brands. Her ecommerce expertise combined with her unique ability to build long-term brands without compromising near-term performance will be invaluable as we continue to evolve the Noom brand,” said Peter Scherr, Chief Marketing Officer at Noom. “We are thrilled to welcome her to our executive team and are confident that her leadership will help us continue to create impactful connections with our customers to help them achieve better health.”
About Noom:
Noom is a digital healthcare company dedicated to empowering everyone, everywhere to live better longer, through a steadfast commitment to innovation and whole-person health. Noom connects people to content, coaching, community, and clinicians to promote positive behavior and healthy habits, in an effort to promote healthspan and better living. Noom also works with leading health plans and employers offering Noom Med Center Of Excellence, Noom GLP-1 Companion, Noom Healthy Weight, and Noom Diabetes Prevention to millions of covered lives. The company has been awarded multiple grants from the National Institutes of Health and was the first mobile application to be recognized by the Centers for Disease Control and Prevention as a certified diabetes prevention program. With offices in New York City and Princeton, NJ, Noom has been named one of Inc.’s Best Places to Work, Quartz’s Best Workplaces for Remote Workers, and Fortune’s Best Workplaces in Technology. For more information, please visit noom.com, subscribe to our blog, or follow us on Twitter and LinkedIn.
