After nearly five years of closure, North Korea has reopened its borders to foreign tourists, signaling a significant step towards its post-pandemic recovery. The move comes with a strategic focus on attracting visitors from China and Russia, particularly to the mountainous city of Samjiyon, which lies close to their borders. This reopening is expected to significantly boost tourism, especially considering Samjiyon’s proximity and its appeal as a destination rich in historical significance and winter attractions, including the majestic Mount Paektu, North Korea’s tallest peak.
The decision to prioritize China and Russia is driven by several factors. The two countries share borders with North Korea, making travel to Samjiyon remarkably convenient and accessible. Moreover, both countries have been actively cultivating stronger diplomatic ties with North Korea in recent years, indicating a willingness to support the country’s tourism initiatives. The redevelopment of Samjiyon, including plans for a new airport, a revamped military ski base turned into a resort, and new railways and hotels, further enhances its appeal as a tourist hub. However, the completion of these projects remains uncertain, and the success of the reopening hinges on their timely realization.
Beyond tourism, this development has broader geopolitical implications. The European Union’s tightened stance on Russian travelers due to the ongoing conflict with Ukraine has created an opportunity for North Korea. With travel restrictions in Europe, Russian citizens may find North Korea an attractive alternative, particularly given the ease of access through shared borders and the absence of stringent visa processes. This shift could significantly impact regional travel dynamics, drawing a potential influx of Russian tourists to North Korea.
The reopening also presents unique opportunities for Chinese tourists. With a relatively powerful passport that grants access to numerous countries without visas, Chinese travelers can access North Korea via road, using two major border crossings. This direct connection, despite the stringent entry requirements, makes North Korea a viable option for Chinese tourists seeking an alternative travel experience.
The reopening of Samjiyon, while initially focusing on these two countries, could eventually expand to other areas of North Korea, including Pyongyang. This possibility, hinted at by Koryo Tours, a Beijing-based travel agency specializing in North Korean trips, could further boost tourism as more destinations become accessible.
For the global travel industry, the reopening of North Korea presents both opportunities and challenges. Tour operators specializing in North Korean travel, like Koryo Tours and KTG Tours, are expected to see increased demand. However, the uncertainty surrounding the completion of infrastructure projects and the potential for limited access to certain regions may pose challenges for travelers and operators. Additionally, North Korea’s selective approach to reopening, favoring “friendly” nations over others, could influence global perceptions of the country and its tourism industry.
The reopening of North Korea to tourism, particularly from China and Russia, has significant implications for the global travel industry and international relations. As North Korea seeks to rebuild its tourism sector, the emphasis on attracting visitors from China and Russia highlights the strategic importance of these relationships in the country’s broader geopolitical strategy. The coming months will reveal whether North Korea can successfully navigate the challenges of reopening while capitalizing on the opportunities presented by its strategic location and historical attractions.
