Nou, the online destination for vintage fashion lovers, is expanding its offerings to include a curated collection of vintage homeware. The new line, aptly named ‘Objects of Affection,’ is a testament to the brand’s dedication to offering unique, timeless pieces that transcend trends.
Launched by Alexia Ioannou in 2019, Nou has become known for its exquisite selection of vintage footwear, featuring iconic brands like Manolo Blahnik and Rene Caovilla. Now, Ioannou is bringing the same meticulous eye for detail to the world of home décor, offering a curated selection of vintage glassware, hand-painted brass vases, and tabletop treasures.
‘Objects of Affection’ features 66 unique pieces, each carefully chosen from various eras and regions to tell a cohesive story. The collection reflects Ioannou’s own interior style, described as a layered, storied, and evocative oasis of curated treasures.
For the debut offering, Ioannou has sourced hand-blown glassware from the 1980s from a family-owned firm in Murano, one-of-a-kind French candlestick holders, Italian porcelain plates, and hand-painted brass vases from Denmark. The collection offers a range of price points, starting at $45 and reaching up to $475, making it accessible to a wide range of vintage lovers and home décor enthusiasts.
The launch of ‘Objects of Affection’ is a natural evolution for Nou, as Ioannou is always on the hunt for beautiful things in new places. Her passion for collecting vintage homeware, cultivated over many years, was ignited into a full-fledged venture after a sourcing trip to Provence with her mother this summer.
The collection’s evocative campaign imagery captures the spirit of the pieces perfectly, set against the backdrop of Ioannou’s mother’s colorfully wallpapered and upholstered home in Montecito. The chosen location serves as a testament to the enduring appeal of vintage aesthetics, proving that these timeless pieces can seamlessly blend into modern homes while adding a touch of nostalgic charm.
Ioannou is confident that her customers, who have already shown an appreciation for vintage fashion, will embrace the new homeware collection. While expanding into a new category is always a leap of faith, she believes that ‘Objects of Affection’ caters to those who see their homes as an extension of their personal style and desire to own items with stories that transcend trends.
‘Objects of Affection’ is a timely launch, arriving just in time for the gifting season. With its unique and carefully curated selection of vintage homeware, the collection offers the perfect gift for anyone who appreciates the beauty and allure of vintage finds.
The collection is available online at Nou’s website and will be replenished with new pieces regularly, as Ioannou continues to discover more treasures on her ongoing sourcing adventures.
