Nova Scotia’s new advertising campaign invites travelers to explore the province through the lens of popular films. This innovative campaign highlights the stunning landscapes that have captivated filmmakers and viewers alike, establishing Nova Scotia as a top destination for film production. The campaign’s strategic placement during the second season of ‘Sullivan’s Crossing,’ filmed entirely in Nova Scotia, ensures maximum visibility and resonates with viewers seeking breathtaking scenery. This initiative not only promotes tourism but also underscores the economic impact of the film industry on local businesses. According to the Motion Picture Association of Canada, film productions in Nova Scotia in 2022 generated over $22 million in spending, supporting local businesses in various sectors. The campaign coincides with the province’s thriving tourism industry, which experienced a remarkable 14% growth in 2023 compared to 2022. With its picturesque landscapes and a thriving film industry, Nova Scotia emerges as an exceptional destination for travelers and filmmakers alike. This strategic film tourism campaign leverages the province’s strengths and offers a unique opportunity to showcase its cinematic beauty and economic potential.
Nova Scotia’s New Advertising Campaign Highlights Film Industry and Stunning Landscapes
