## Novelis 3×30: A Bold Vision for Aluminum Circularity and a Sustainable Future
At Novelis, circularity isn’t just a buzzword – it’s the driving force behind everything we do. As the world’s largest recycler of aluminum, we’ve long recognized the immense potential of this infinitely recyclable material in creating a more sustainable future. However, the urgency to reduce waste, decarbonize industries, and mitigate climate change is more pressing than ever. This is why we’re doubling down on our commitment to sustainability with Novelis 3×30 – a company-wide vision to champion aluminum as the material of choice, driving circular solutions and fulfilling our purpose of ‘Shaping a Sustainable World Together’ like never before.
### What Does Circularity Mean at Novelis?
Simply put, circularity means keeping materials in use for as long as possible. For aluminum, this translates to a closed-loop system where products can be recycled endlessly without compromising quality. This concept is incredibly powerful, as a staggering 75% of all aluminum ever produced is still in use today – a testament to its infinite recyclability.
At Novelis, we embrace this circular ecosystem. Our business model is built on maximizing the use of recycled aluminum, creating products designed for continuous reintegration into the production loop. This minimizes the demand for primary aluminum, conserves energy, and dramatically reduces our carbon emissions.
### Introducing Novelis 3×30: Our Next Step in Circularity
With Novelis 3×30, we’ve set three ambitious goals to accelerate circularity and decarbonization by the end of 2030:
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Increase the use of recycled aluminum:
Our aim is to achieve a 30% increase in the use of recycled aluminum across our operations by 2030. This signifies our unwavering commitment to closing the loop and leveraging the incredible potential of recycled aluminum.*
Reduce carbon emissions:
We aim to reduce our carbon emissions by 30% by 2030. By minimizing our reliance on primary aluminum and optimizing our processes, we’re actively contributing to a lower-carbon future.*
Drive innovation in circularity:
We will invest in research and development to advance innovative circular solutions. This includes exploring new alloys that incorporate higher recycled content, developing cutting-edge recycling technologies, and collaborating with partners to create a more circular economy.### Circularity in Action: Closed-Loop Partnerships and Innovation
Novelis is a leader in aluminum recycling, recycling over 82 billion aluminum cans annually. These cans can be back on store shelves within a remarkable 60 days, highlighting the potential for endless recycling cycles. This is not just good for business; it’s crucial in reducing carbon emissions and promoting a circular economy.
We are committed to building closed-loop partnerships, working closely with customers, particularly in the automotive and beverage packaging sectors, to recover their production scrap, return it to our facilities, and reintroduce it into the production process. This circular approach reduces waste, conserves valuable aluminum, and ensures that materials remain in use at their highest value for as long as possible.
Beyond closed-loop systems, we are actively developing new high-recycled-content alloys. These alloys will simplify the process of incorporating aluminum scrap into production without compromising product quality. Such innovations are crucial in pushing the boundaries of what’s possible within a circular economy.
### Why the Circular Economy Matters
Transitioning to a circular economy is about more than just recycling. It’s a paradigm shift that reimagines how we design, produce, and consume goods, aiming to minimize waste and maximize resource efficiency. By advancing circularity, we can significantly reduce the carbon footprint of entire industries. Notably, recycled aluminum boasts a 95% lower carbon footprint compared to primary aluminum. This emphasizes the importance of collective action—across industries, supply chains, and governments—to create systems that prioritize recycling and material reuse.
### Shaping a Sustainable World Together
As we look towards 2030 and beyond, one truth is undeniable: the world needs circular solutions. At Novelis, we are proud to be leading the way in aluminum circularity. We are excited to continue collaborating with customers, governments, and industry peers to make circularity the norm, not the exception. By keeping more aluminum in the loop, we are not just reducing waste; we are building a more sustainable, lower-carbon future for everyone.
