Nestled in the heart of Brooklyn, Nowon is a culinary haven that effortlessly blends the vibrant flavors of Korean cuisine with the innovative spirit of New American dining. Established in November 2019 under the stewardship of owner and Chef Jae Lee, Nowon’s popularity has soared, prompting the opening of a second location in the bustling neighborhood of Bushwick.
The menu at Nowon is a testament to Chef Jae’s culinary prowess and his passion for creating dishes that push the boundaries of flavor. Inspired by the iconic Big Mac, Nowon’s legendary cheeseburger is a symphony of flavors, featuring two smash patties, roasted kimchi, pickles, onion, kimchi special sauce, and American cheese. It’s a burger that has earned its reputation as one of New York’s must-try dishes.
But the cheeseburger is just a starting point on Nowon’s culinary journey. The menu is a tantalizing array of dishes that draw inspiration from both American and Korean traditions, resulting in a unique fusion that is both familiar and exciting. The whipped ricotta toast, adorned with chili oil for a touch of heat, provides a luxurious start to any meal. The Nowon fried chicken is a crispy delight, while the broccolini a la “Caesar” offers a refreshing twist on a classic salad.
For those seeking a more substantial meal, the chopped cheese rice cakes are an absolute must-try. These chewy, tubular rice cakes are smothered in gooey, meaty ground beef, generously coated in Parmesan, and sprinkled with zesty jalapenos. It’s a dish that seamlessly blends Korean bar food with the beloved bodega bite of New York City.
No visit to Nowon is complete without sampling the Kinda Korean Margherita pizza. Made with rice flour dough for a delightful chew, the pizza features a gochujang sauce that adds a subtle heat and depth of flavor. Instead of olive oil, Nowon uses scallion oil, imparting a delicate zing. The pizza is generously topped with brined tofu, a unique ingredient that Chef Jae believes is a perfect substitute for burrata, given its similar texture and color.
Beyond the exceptional food, Nowon boasts a warm and inviting ambiance that makes it the perfect spot for a casual meal or a convivial gathering. The vibe is light, fun, and relaxed, allowing guests to unwind and savor the flavors of Chef Jae’s culinary creations. Whether you’re a seasoned foodie or simply seeking a delicious and innovative dining experience, Nowon is a destination that will undoubtedly leave a lasting impression.