The long-feuding Gallagher brothers may have buried the hatchet with the announcement that Oasis is reuniting for their first tour since 2009. However, a wave of middle-aged millennials on X are expressing their discontent with the prospect of younger fans experiencing the band’s music. Tickets for the stadium dates don’t even go on sale until Saturday, but self-proclaimed superfans are already voicing their concerns about Gen Z concert-goers taking their seats. Some even advocate for priority booking over younger fans who were too young to witness Oasis’s legendary Knebworth Park performance in 1996 or experience the Britpop era firsthand.
Despite the obvious musical differences between Oasis and Taylor Swift, it’s impossible to ignore the parallels between the eight sellout dates Swift played at Wembley Stadium as part of her ‘Eras’ tour and the four dates Oasis has lined up there in July and August 2025 for their UK and Ireland reunion tour. While Swift’s fans are known for their meticulously coordinated outfits featuring glitter, cowboy hats, and friendship bracelets, we can expect Oasis fans, old and new, to lean into the hedonistic and lager-soaked Britpop style of the 90s. Of course, millennial devotees are likely to swap cans of Carlsberg for more sophisticated beverages and swap hardcore substances for microdosing CBD oil.
The Gallagher brothers’ approach to live gig dressing was far more spontaneous than the meticulously curated outfits of today’s pop stars. Famously, when Oasis played at Manchester’s Maine Road football stadium in 1996, Liam wore a now-iconic blue Umbro drill shirt that he found in the Manchester City changing room. Legend has it that for their historic Knebworth performance, Liam was forced to wear his then-girlfriend Patsy Kensit’s oversized knit jumper because he was unaware he needed clothes for two performances. Even Kate Moss required a helicopter to bring her a pair of trainers to the stadium, as she couldn’t navigate the site in heels.
On Puck’s Fashion People podcast, Lauren Sherman suggested that Umbro should host press trips to the upcoming Oasis gigs. However, there are many other labels deeply associated with the band. Oasis emerged from the “Madchester” scene of the early 90s, where Manchester’s Hacienda nightclub reigned supreme. Labels like Adidas, Stone Island, CP Company, Nigel Cabourn, Fred Perry, and Kangol have been staples of the Gallagher brothers’ wardrobes, blending 50s mod style with working-class football culture. Their fashion choices, inspired by John Lennon and Paul Weller, popularized bucket hats, parkas, shell jackets, and polo shirts as symbols of British cool and chaos.
These brand relationships have endured far longer than the band itself. Liam has collaborated with numerous brands, including CP Company, Adidas, Nigel Cabourn, Clarks, Snow Peak, and Barbour. He even partnered with Umbro for multiple drops, including a sell-out remake of that iconic blue drill top. Liam’s unwavering loyalty to Stone Island is evident in his 2017 tweet: “To the c**t who stole my Stone Island parkas from my hotel room while I was playing Glastonbury hand them over all will be forgiven.”
The announcement of an Oasis reunion has sparked a debate about the enduring coolness of Britpop fashion. While some point to disposable income as a key difference between the Cool Britannia era of the 90s and today’s new Labour era, the 90s Oasis look remains relevant. From Rally to We Out Here, the Stone Island-swathed festival style of young partygoers at recent summer festivals in the UK provides undeniable proof of this enduring appeal.
While the reunion tour promises an abundance of bucket hats and parkas, it seems Oasis might not be immune to the ‘Eras’ dressing effect. As one user on X wrote, “Where do I join the Oasis ticket queue and are we doing friendship bracelets?” Noel, look away now: “Oasis, this is it, this is happening!” beaded bracelets are already available for purchase on Etsy.
