The Oberoi Group, renowned for its luxury hotels, is bidding farewell to the UAE. The decision comes as a result of the conclusion of their management contract with the property owner of The Oberoi Beach Resort, Al Zorah, located in the picturesque Ajman. This beautiful resort, known for its elegant rooms, exceptional service, and serene atmosphere, has been a hallmark of the Oberoi brand in the UAE for years.
Nestled amidst mangroves and the tranquil coastline, The Oberoi Beach Resort, Al Zorah, offered guests a tranquil escape from the city’s hustle and bustle. Its 89 exquisitely designed rooms, each embodying luxury and elegance, contributed to its popularity amongst both international tourists and local residents seeking a relaxing getaway. The resort’s reputation for privacy and impeccable service attracted a discerning clientele.
With the departure of The Oberoi Group, speculation abounds about which global hospitality brand will take over the reins of this prestigious property. The new operator is expected to uphold the high standards of service and luxury that guests have come to expect, ensuring a smooth transition and continued excellence.
The Oberoi Beach Resort, Al Zorah, was a sought-after destination for travelers seeking an exclusive experience. The resort’s spacious villas and suites, some boasting private pools, were particularly popular with families and couples. Guests were also drawn to its world-class amenities, including fine dining restaurants, a spa, and access to a championship golf course.
The resort’s room rates ranged from approximately Dh1,000 to Dh8,000 per night, reflecting its premium positioning and catering to a discerning clientele willing to pay for an unforgettable stay.
While the departure of The Oberoi Group from the UAE may come as a surprise to some, it reflects the ever-changing dynamics of the hospitality industry. Contractual agreements between property owners and management companies often shift based on changing business strategies or market conditions. This instance marks the end of an era for Oberoi in the UAE, but it also opens the door for a new chapter under the guidance of a different brand.
The UAE’s hospitality market is fiercely competitive, with numerous international brands vying for prime locations. Ajman, in particular, has gained significant attention as a growing destination for luxury tourism, thanks to its natural beauty and proximity to other major emirates. The resort’s new operator is well-positioned to tap into this potential, bringing their own unique offerings to enhance the guest experience.
Despite the departure of The Oberoi Group, the legacy of luxury that it established at The Oberoi Beach Resort, Al Zorah, is likely to continue under the new operator. Guests can expect a similar level of exclusivity, top-tier services, and the same unforgettable experience, ensuring the property remains a standout destination in the UAE’s hospitality landscape.
The Oberoi Group’s exit from the UAE may also signal a shift in the company’s broader strategy, possibly indicating a focus on expanding in other international markets. The company, renowned for its luxurious offerings, has properties in key locations across Asia, the Middle East, and beyond. While its decision to leave the UAE is notable, it may simply reflect a strategic pivot toward growth in other regions.
