H&M’s global fashion conquest continues! After stealing the spotlight at London Fashion Week with their Charli XCX collaboration, the high-street giant set their sights on Paris. To kick off the spring/summer 2025 shows, they gathered a star-studded group of It-girls – including Yasmin Finney and Amelia Dimoldenberg – for an intimate Olivia Dean performance. The event was all about showcasing their elevated Studio collection, a line designed to prove H&M can hold its own in the international fashion arena.
This season, the Studio collection features a capsule of reinvigorated classics, like sharp suiting and edgy trench coats, inspired by jazz musicians. Olivia Dean, with her signature pop-soul and self-love anthems, was the perfect choice to warm up the crowd before the big reveal. The 25-year-old Londoner, known for her Diana Ross-inspired beauty, looked like a modern brand poster girl in a custom white Studio dress, a chic twist on a look from their autumn/winter 2024 collection.
While Charli XCX’s performance was a high-energy boss-bitch vibe, Olivia Dean represents a softer side of H&M’s global family. She describes the event as “cool, quick, and fun – there was champagne, so happy days,” and is already back in London, ready to soak up life and write her second album. The H&M gig comes after a busy tour promoting her debut album *Messy*, including an unforgettable performance at Glastonbury. However, she couldn’t miss Paris Fashion Week. H&M holds a special place in her heart: “H&M was always somewhere where me and my mates would go shopping,” she recalls, highlighting the brand’s timeless appeal.
Olivia, known for her ’70s-inspired stage persona, prefers a simpler look offstage. “When I’m not performing, I really like to keep things simple and sophisticated,” she admits. She credits her stylist, Simone Beyene, for her polished look, and is refreshingly honest about her style journey: “I’ve worn some absolutely horrendous outfits – I mean, we all have, haven’t we? But I don’t look back with too much shame or anything. You’ve got to come from somewhere.”
Olivia’s style inspiration comes from sources like Pinterest, where she finds inspiration while staying true to her own aesthetic. She cites Bianca Jagger and Diana Ross as style icons, and is currently pinning the perfect tailored trousers while still admiring her Paris Fashion Week look. Her un-diva-like attitude and simple rider, which includes classical music, hot water, and honey, perfectly complements her down-to-earth persona.
Olivia Dean’s presence at the H&M event is a testament to the brand’s ability to connect with young, influential artists. The industry was lucky to have her for one night in Paris, and her unique style and personality perfectly complement H&M’s forward-thinking approach to fashion.
