Omni Hotels & Resorts has announced the appointment of Annette Bales as the new Vice President of Sales, marking a significant step forward for the brand as it strengthens its sales operations across its extensive portfolio of properties. With over 30 years of experience in the hospitality industry, Bales brings a wealth of expertise in sales management, revenue optimization, and strategic planning.
In her new role, Bales will be at the forefront of elevating Omni’s sales strategies, increasing market penetration, and enhancing revenue performance across all Omni-operated hotels and resorts. She will spearhead the development and execution of strategic sales plans, driving Omni’s mission to create and sustain a highly energized selling culture throughout its properties. Her leadership will be crucial in ensuring that all sales strategies align with Omni’s overarching business objectives, which include optimizing revenue performance, fostering a dynamic sales environment, and delivering exceptional guest experiences.
As Vice President of Sales, Annette Bales will be responsible for formulating and executing Omni’s long-term sales vision while ensuring that each property maximizes its revenue potential. Her key responsibilities will include:
* Leading the development and execution of strategic sales plans that drive revenue growth and market share.
* Building and managing high-performing sales teams across all properties.
* Identifying and pursuing new business opportunities, including strategic partnerships.
* Developing and implementing sales strategies that align with Omni’s overall business goals.
* Working closely with the executive team to ensure that sales initiatives are aligned with the company’s strategic direction.
Bales’ appointment comes at a critical time for Omni Hotels & Resorts as the brand continues to expand its footprint and further enhance its position in the competitive hospitality market. With a focus on delivering luxury guest experiences and personalized service, Omni’s strategic sales efforts will benefit significantly from Bales’ leadership and vision.
Prior to joining Omni Hotels & Resorts, Bales served as the Executive Director of Sales, Service & Experience at Sunseeker Resort in Charlotte Harbor, Florida. In this role, she oversaw the strategic sales efforts for one of Florida’s most anticipated luxury resort developments, playing a key role in driving the resort’s pre-opening sales and positioning it as a top destination for luxury travelers.
Before her tenure at Sunseeker Resort, Bales spent 15 years at Marriott International, where she held various leadership roles, managing sales teams, overseeing hotel openings, and developing result-driven sales strategies. Her expertise spans a range of key areas, including strategic planning, brand management, high-performing team creation and retention, and hotel openings. During her time at Marriott International, Bales was consistently recognized for her leadership and contributions to the company’s success. Among her many achievements were the prestigious Above Property Leader of the Year Award and the Chairman’s Award, both of which underscored her commitment to excellence in sales and leadership.
Bales’ leadership style is characterized by her ability to motivate teams, foster collaboration, and drive significant results. Her extensive background in sales management and revenue optimization will be key to elevating Omni’s sales operations, as she works to foster a culture of innovation and high performance across all properties.
“Annette’s incredible depth of experience and her proven track record in driving revenue growth and leading high-performing teams make her an invaluable addition to the Omni family,” said an Omni Hotels & Resorts spokesperson. “We are thrilled to have her onboard, and we are confident that her strategic vision will help us continue to grow and deliver an unparalleled guest experience across all our properties.”
Throughout her career, Bales has demonstrated an impressive ability to create and lead high-performing sales teams that consistently exceed revenue goals. Her expertise in market intelligence, sales negotiation, and account management has led to the successful growth of numerous properties, even in challenging market conditions. As Omni Hotels & Resorts continues to grow and expand its presence in key markets, Bales’ expertise will be essential in ensuring that the brand remains at the forefront of the hospitality industry. Her passion for innovation, combined with her extensive knowledge of the industry, will undoubtedly contribute to Omni’s continued success.
