Omni Hotels & Resorts is pleased to announce the appointment of Michael Innocentin as its new Chief Marketing Officer. In this key leadership position, Innocentin will be responsible for steering the development and execution of all marketing strategies, encompassing advertising, public relations, social media engagement, website management, and digital campaigns. He will also assume responsibility for managing Omni’s customer engagement initiatives and the esteemed Select Guest Loyalty program. Innocentin will report directly to Jeff Doane, Chief Commercial Officer.
Expressing his enthusiasm for joining Omni, Innocentin said, “I am thrilled to be a part of Omni because of its unwavering commitment to delivering exceptional guest experiences and its impressive portfolio of hotels and resorts. I eagerly anticipate collaborating with the team to craft innovative campaigns that effectively showcase the brand’s distinct offerings, resonating with our valued guests. My primary focus will be on developing a comprehensive marketing strategy that aligns seamlessly with our financial and branding objectives, ensuring exceptional results and elevating our brand’s presence in the industry.”
With over 20 years of extensive experience in the hospitality sector, Innocentin brings a wealth of knowledge and expertise to his new role. Prior to joining Omni, he held the position of Senior Vice President of Commercial Projects at Fairmont Hotels. His impressive career also includes senior roles at Accor, where he served as Senior Vice President of Marketing for North America and Vice President of E-Commerce & Digital for North America.
Throughout his illustrious career, Innocentin has honed his skills in managing marketing and digital strategies across diverse brands and regions. He has spearheaded marketing initiatives for new hotel launches, led experiential campaigns, and expertly managed digital marketing, E-Commerce, and online reputation management. His efforts have significantly enhanced loyalty programs, partnerships, and retail experiences within the Fairmont brand.
“I have had the privilege of working with Michael in the past, and I am consistently impressed by his exceptional creativity and passion for innovation,” said Doane. “With his extensive background in hospitality sales and marketing, he brings an abundance of experience and innovative ideas that I am confident will elevate our marketing to new heights. I am particularly excited about his enthusiasm for creating unique, data-driven campaigns that will authentically reflect our brand’s personality and drive revenue growth.”
Innocentin holds an MBA from the Schulich School of Business at York University and a Bachelor of Science degree from the University of Toronto. In recognition of his卓越 contributions to the industry, he was honored as one of the Top 25: Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization by the prestigious Hospitality Sales & Marketing Association International (HSMAI) in 2015. Notably, Innocentin also serves as the current Global Chair of HSMAI. Omni Hotels & Resorts is confident that Michael Innocentin’s expertise and leadership will be instrumental in driving the brand’s continued success and growth in the years to come.
