ONYX Hospitality Group Launches Roadshow in China to Strengthen Ties with Booming Tourism Sector
Bangkok, Thailand – May 29, 2024
– ONYX Hospitality Group, a distinguished leader in hotel management, is launching a roadshow in China from May 27th to 31st, 2024, to engage with the booming tourism sector and strengthen its existing ties with the Chinese market.The roadshow will cover four major cities: Beijing, Shanghai, Chengdu, and Guangzhou, offering opportunities for networking, insightful presentations, and collaborative discussions. Building on the success of its inaugural event in 2023, this initiative underscores ONYX’s commitment to expanding its influence in China and enhancing guest experiences while maintaining strong relationships with Chinese travelers.
A Flourishing Chinese Market
Following the reopening of Chinese borders in early 2023, ONYX has been proactive in attracting Chinese tourists back to Thailand, making China its leading source market once again. In the first quarter of 2024, Chinese travelers accounted for 10% of ONYX’s total business, a significant increase from 5% in the previous year, with a 150% year-over-year growth in revenue from this market.
In 2023, Thailand welcomed 3.51 million Chinese tourists. The Tourism Authority of Thailand (TAT) forecasts that this number will rise to 8 million in 2024, doubling the previous year’s figure and presenting a substantial opportunity for ONYX.
A Diverse Range of Offerings
With its diverse range of brands, including Amari, OZO, Shama, and Oriental Residence, ONYX is well-equipped to cater to the evolving preferences of Chinese travelers. Select properties from each brand will be featured at the roadshow, ensuring a varied and comprehensive presentation.
Additionally, ONYX will showcase recent updates and expansions across Thailand and Malaysia, including new developments like Shama Rayong in Thailand, Shama Suasana Johor Bahru and OZO Medini in Malaysia, and Shama Hub locations in Hong Kong and Hangzhou. An upcoming launch in Laos, Amari Vientiane, is also planned, further expanding ONYX’s footprint in the region.
Tailored Services for Chinese Guests
ONYX Hospitality Group is a top choice for Chinese travelers, thanks to its dedicated efforts to offer a welcoming and friendly environment. Understanding the unique preferences and traditions of Chinese guests, ONYX properties provide customized services that make guests feel at ease.
The availability of Chinese-speaking staff ensures smooth communication and enhances the guest experience. ONYX also serves authentic Chinese cuisine, making it easier for travelers to enjoy familiar flavors while away from home. Moreover, the celebration of significant Chinese festivals at these properties helps cultivate a connection and familiarity for guests during their visits.
Strategic Partnerships and Collaborations
In addition to its exceptional amenities, ONYX Hospitality Group excels through strategic partnerships and collaborations that enrich the travel experience for Chinese tourists. Collaborating with tourism boards in Thailand and Malaysia, ONYX supports various activities like familiarization trips and roadshows that offer valuable insights to travelers.
Partnerships with airlines like AirAsia provide additional benefits and points accrual opportunities, promoting travel to ONYX properties. A partnership with Tripbiz by Ctrip also positions ONYX favorably within the corporate travel market, offering tailored and efficient lodging solutions for business travelers.
These efforts showcase ONYX’s commitment to meeting the specific needs of Chinese travelers and establishing itself as a leader in exceptional hospitality services.
A Message from ONYX Hospitality Group
Commenting on the decision to inaugurate ONYX’s Roadshow in China, CEO of ONYX Hospitality Group, Mr. Yuthachai Charanachitta stated, “We are thrilled to launch our inaugural roadshow in China, a market with immense potential for tourism growth. This initiative reflects our commitment to strengthening ties with China’s travel industry and building strategic partnerships that will allow us to showcase our diverse range of hospitality offerings to a wider audience. We believe this roadshow will be a significant step forward in fostering closer collaboration and unlocking new opportunities for mutual success. We are excited to present our latest developments and illuminate our premier properties in the Chinese market through this event.”
About ONYX Hospitality Group
ONYX Hospitality Group is a top choice for Chinese travelers, thanks to its dedicated efforts to offer a welcoming and friendly environment. Understanding the unique preferences and traditions of Chinese guests, ONYX properties provide customized services that make guests feel at ease.
The availability of Chinese-speaking staff ensures smooth communication and enhances the guest experience. ONYX also serves authentic Chinese cuisine, making it easier for travelers to enjoy familiar flavors while away from home. Moreover, the celebration of significant Chinese festivals at these properties helps cultivate a connection and familiarity for guests during their visits.
In addition to its exceptional amenities, ONYX Hospitality Group excels through strategic partnerships and collaborations that enrich the travel experience for Chinese tourists. Collaborating with tourism boards in Thailand and Malaysia, ONYX supports various activities like familiarization trips and roadshows that offer valuable insights to travelers.
Partnerships with airlines like AirAsia provide additional benefits and points accrual opportunities, promoting travel to ONYX properties. A partnership with Tripbiz by Ctrip also positions ONYX favorably within the corporate travel market, offering tailored and efficient lodging solutions for business travelers.
These efforts showcase ONYX’s commitment to meeting the specific needs of Chinese travelers and establishing itself as a leader in exceptional hospitality services.
About ONYX Hospitality Group
ONYX Hospitality Group is a top choice for Chinese travelers, thanks to its dedicated efforts to offer a welcoming and friendly environment. Understanding the unique preferences and traditions of Chinese guests, ONYX properties provide customized services that make guests feel at ease.
The availability of Chinese-speaking staff ensures smooth communication and enhances the guest experience. ONYX also serves authentic Chinese cuisine, making it easier for travelers to enjoy familiar flavors while away from home. Moreover, the celebration of significant Chinese festivals at these properties helps cultivate a connection and familiarity for guests during their visits.
In addition to its exceptional amenities, ONYX Hospitality Group excels through strategic partnerships and collaborations that enrich the travel experience for Chinese tourists. Collaborating with tourism boards in Thailand and Malaysia, ONYX supports various activities like familiarization trips and roadshows that offer valuable insights to travelers.
Partnerships with airlines like AirAsia provide additional benefits and points accrual opportunities, promoting travel to ONYX properties. A partnership with Tripbiz by Ctrip also positions ONYX favorably within the corporate travel market, offering tailored and efficient lodging solutions for business travelers.
These efforts showcase ONYX’s commitment to meeting the specific needs of Chinese travelers and establishing itself as a leader in exceptional hospitality services.
