ONYX Hospitality Group Expands Footprint in Thailand with Amari The Tide Bangsaen
ONYX Hospitality Group, a leading management company for hotels, resorts, serviced apartments, and luxury residences in Southeast Asia, is expanding its presence in Thailand with the management of Amari The Tide Bangsaen. This strategic move marks a significant milestone for the company, further solidifying its commitment to delivering exceptional experiences in the country’s most promising destinations.
Amari The Tide Bangsaen, a reimagined and transformed version of The Tide Resort, is set to open its doors in the second quarter of 2025. Located in the Chonburi Province, a region experiencing substantial economic growth, particularly in tourism, the property reflects Amari’s dedication to catering to a diverse range of traveler needs and preferences across leisure and business segments.
On November 7, 2024, a signing ceremony for a business partnership agreement to manage Amari The Tide Bangsaen took place between Five Leader Group Co., Ltd., the property owner, and ONYX Hospitality Group. The ceremony was attended by key representatives from both organizations, including Thanasit Khunplome, representing Five Leader Group, and Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group.
Yuthachai Charanachitta highlighted that Amari The Tide Bangsaen will be a significant addition to the Amari brand, bringing its renowned hospitality and exceptional guest experiences to a region experiencing dynamic growth. Eastern Thailand, where the property is situated, has witnessed substantial infrastructure development in recent years, fostering tourism and its ability to host major international events.
Amari The Tide Bangsaen is strategically positioned to appeal to both Thai and international tourists seeking beachfront accommodation in close proximity to Bangkok (just over an hour’s drive) and Pattaya city (45 minutes away). The hotel also offers convenient access to key tourist attractions within the province, popular local shops, and restaurants, all just minutes away.
Thanasit Khunplome emphasized that the decision to rebrand The Tide Resort to Amari The Tide Bangsaen is a strategic move aimed at enhancing growth and competitiveness in the local market. The rebranding will also facilitate the city’s hosting of world-class sporting events, such as the Bangsaen Series, Ironman 70.3 Triathlon, and Bangsaen Grandprix Road Race.
“The Amari brand is a well-established name, recognized by both domestic and international tourists, inspiring confidence in achieving our set goals,” added Thanasit. “ONYX Hospitality Group previously handled marketing for The Tide Resort, demonstrating consistent business growth through its vision, as well as the capabilities of its management team and staff. This strong foundation affirms our confidence in the decision to rebrand from The Tide Resort to Amari The Tide Bangsaen.”
Amari The Tide Bangsaen is situated directly across from the renowned Bangsaen Beach, offering a tranquil beachfront retreat in the heart of the city. Easily accessible and surrounded by stunning natural scenery, the hotel features a range of accommodation options, including deluxe rooms and suites, totaling 154 rooms. The property is well-equipped to cater to various needs and lifestyles, whether for families, business travelers visiting nearby industrial estates, or hosting special meetings and events. The hotel boasts medium to large meeting rooms capable of accommodating up to 900 participants.
Guests can enjoy a delightful dining experience at the Amaya restaurant, which serves breakfast and dinner, offering a selection of Thai and international cuisine. For a beachside café experience, Aloha Beach Cafe, located on Bangsaen Beach, is readily available. Relaxation and wellness are prioritized with a signature spa, swimming pool, fitness center, and a kids’ club, along with many other facilities to enhance the guest experience.
For over five decades, ONYX Hospitality Group has been operating luxury hotels, resorts, serviced apartments, and residences, with a commitment to continuous development. The group envisions becoming “The Best Medium-sized Hospitality Management Company in Southeast Asia.” With extensive experience and a strong reputation as a leader in the hospitality industry in the region, ONYX Hospitality Group has achieved outstanding performance across various countries in the Asia-Pacific. Through its diverse brands—such as Amari, OZO, Shama, and Oriental Residence—the group effectively caters to a wide range of target markets, meeting the differing needs of both business and leisure travelers. The group is dedicated to delivering exceptional experiences, adhering to internationally recognized service standards by combining excellent hospitality practices in Asia with world-class business precision.
The expansion of ONYX Hospitality Group into Amari The Tide Bangsaen marks a significant step for the company, further strengthening its presence in the dynamic tourism sector of Thailand and its commitment to offering exceptional experiences to travelers worldwide. The rebranded property is poised to become a sought-after destination for those seeking a tranquil beachfront retreat coupled with the signature Amari hospitality experience.
