Oregon’s travel industry is thriving, with employment and visitor spending reaching pre-pandemic levels. Employment in the sector has rebounded to 118,500, adding 2,180 new jobs in 2023. Employee earnings have also seen a significant increase. Visitor spending hit a record-breaking $14 billion, invigorating communities, fostering connections, and supporting industries across the state. The food service sector experienced the most significant spending increase, while local transportation and gasoline expenses declined due to lower prices.
Oregon’s tax revenue from travel activities rose by 1.5%, with state taxes seeing a 2.9% increase. Residents from other U.S. states accounted for about 59% of visitor spending, while Oregonians contributed 36%. International spending is gradually recovering, accounting for about 4% of travel spending compared to 10% in 2019.
Oregon’s diverse destinations cater to a wide range of interests, from outdoor recreation and culinary adventures to cultural exploration and emerging travel trends. Travel Oregon collaborates with stakeholders and partners to maximize economic benefits while prioritizing equity, sustainability, and respect for the state’s unique ecosystems, cultures, and locales.
