Orlando, renowned as the Theme Park Capital of the World, has experienced a remarkable surge in international tourism, hosting 6.13 million visitors in 2023. This represents an impressive 25% increase compared to the previous year, showcasing the city’s enduring appeal as a global destination.
Canada emerged as Orlando’s primary international market, with over 1.2 million visitors, setting a record for this market in the city’s history. Other core international markets also contributed to this growth, particularly the U.K. and Brazil.
This surge in international visitation is attributed to several factors, including enhanced airlift services to key markets and streamlined visa processes in countries such as Brazil, Mexico, and Colombia. Orlando’s successful marketing campaigns, including the ‘Winter Doesn’t Exist’ initiative, effectively promoted the destination’s attractions, piquing the interest of travelers worldwide.
During the U.S. Travel Association’s IPW event, these figures were presented, highlighting Orlando’s impressive international growth. Comprehensive visitation data, encompassing domestic leisure and group travel, will be released later in May.
Looking ahead, Orlando’s status as the Theme Park Capital of the World remains steadfast, with a plethora of new attractions set to debut in 2024. Disney’s Magic Kingdom Park will introduce ‘Tiana’s Bayou’ and ‘The Country Bear Musical Jamboree,’ while SeaWorld Orlando celebrates its 60th Anniversary with ‘Penguin Trek.’ Universal Orlando Resort will unveil ‘Dreamworks Land’ at Universal Studios Florida, along with other captivating experiences. Furthermore, in 2025, Universal Orlando Resort will launch its most ambitious project yet: Universal Epic Universe, promising unparalleled immersion and innovation across more than 50 attractions and experiences.
Orlando’s accommodation sector is also expanding, with Evermore Orlando Resort and Conrad Orlando offering luxurious options for visitors. Villatel Orlando Resort caters to families with private villa rentals, while Universal Orlando Resort expands its hotel portfolio with the opening of Universal Stella Nova Resort and Universal Terra Luna Resort.
The city’s culinary scene continues to gain recognition, with four new Michelin-starred restaurants identified in the MICHELIN Guide. Special awards were also granted to notable individuals and establishments, showcasing Orlando’s culinary excellence and commitment to sustainability.
