In a move that promises to redefine how consumers access digital entertainment across India, OTTplay, the country’s leading OTT content aggregator, has joined the Open Network for Digital Commerce (ONDC) Network. This integration signifies a major step towards democratizing access to digital entertainment, ensuring a wider audience can enjoy OTTplay’s diverse digital offerings.
As a product of HT Media Labs, one of India’s fastest-growing brands, OTTplay has established itself as a market disruptor with its innovative range of products. The company’s integration with ONDC aligns perfectly with its mission to push the boundaries of innovation in the entertainment industry and make OTT platforms accessible to all. By joining the ONDC Network, OTTplay’s catalog for gift card offerings will be discoverable on all apps that consumers are shopping from across the rapidly expanding network. This move will enable OTTplay to expand its customer base significantly, reaching consumers from all ONDC seller apps and making its products widely accessible across the country.
Avinash Mudaliar, CEO and founder of OTTplay, expressed his excitement about this integration, stating, “With over 40+ OTT offerings on our platform, we are thrilled to be one of the first players in the OTT space in India to join the ONDC Network. As a brand that constantly pushes the boundaries of innovation in the entertainment industry, this integration aligns perfectly with our mission to democratize access to OTT platforms for all. By joining the ONDC Network, we can significantly widen our reach, making OTTplay easily accessible to consumers across the country. This move empowers us to deliver seamless and personalized entertainment experiences directly to their devices, enhancing the way India consumes content and redefining convenience for our customers.”
T Koshy, MD & CEO at ONDC, echoed the sentiment, highlighting the impact of this integration. “OTTplay’s integration with ONDC marks a significant step in redefining how consumers access digital entertainment across India. By leveraging the open network, OTTplay can now bring its rich and diverse content offerings to a much wider audience, seamlessly bridging the gap between technology and accessibility. This collaboration not only empowers OTTplay to expand its reach but also underscores ONDC’s vision of creating an inclusive and dynamic digital commerce ecosystem, where every consumer has the freedom to discover and enjoy content on their own terms. This also helps with the ONDC’s wider vision of bringing all catalogued categories to the Network.”
Through this integration, OTTplay’s subscription packs will be available on the ONDC Network in the form of gift cards, equivalent to the price of the pack. These gift cards can then be used to purchase the respective OTT pack. Packs starting at ₹ 249/month (Jhakaas, Simply South and Totally Sorted) will be made accessible to a larger number of buyers through ONDC’s extensive distribution network, furthering OTTplay’s mission of making India a leading hub for digital entertainment.
This move by OTTplay reflects HT Labs’ commitment to finding innovative solutions to everyday problems. Their portfolio includes other products like Slurrp, a recipe discovery platform that aids in finding recipes based on preferences, offering features like a meal planner, community for foodies, and offline culinary food walks.
The ONDC, a network of 99 apps, including 24 buyer apps and 75 seller apps, is a game-changer in the digital commerce landscape. Shoppers can select from one of the 24 buyer apps to purchase desired products based on the categories enabled by those apps. Similarly, sellers can choose from one of the 75 seller apps to be listed on the Network.
Incorporated on 31st December 2021, the Open Network for Digital Commerce (ONDC) is a Section 8 company, an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry, Government of India. Its mission is to create a facilitative model that revolutionizes digital commerce, boosting the penetration of retail e-commerce in India. ONDC is not an application, platform, intermediary, or software but a set of specifications designed to foster open, unbundled, and interoperable open networks.
OTTplay, India’s leading OTT content discovery and streaming platform, simplifies the viewing experience by aggregating content from 40+ OTTs and 350+ live channels. With an extensive library spanning various genres and languages, OTTplay offers personalized recommendations, ensuring users can easily discover and enjoy content that suits their preferences. OTTPlay is the recommendation and content discovery platform for streaming services launched by HT Media Labs (part of the same organization as Mint).
