Paolina Russo’s Spring 2025 collection takes us on a vibrant journey to Venice Beach, where the designer found inspiration in the carefree lifestyle and colorful surf culture. This season’s moodboard is a direct reflection of that trip, with a playful energy that is evident in every piece.
The collection features a new category for the London-based label: beachwear. Lycra surf tops with bold sunburst patterns reminiscent of the iconic Billabong and Roxy designs of the late ’90s and early ’00s take center stage. A brightly printed chiffon minidress, a sarong, and the brand’s first bikinis complete the beach-ready offering.
Russo and her co-founder, Lucile Guilmard, have tapped into the current boho revival with babydoll tops, while the searing color palette of neon pink and lime green adds a playful edge. The duo’s commitment to experimentation shines through in each piece, making this collection feel fresh and exciting.
Highlighting a new craft each season, Paolina Russo collaborated with artisans in Peru to create hippy-ish crochet hoodies and Bermuda shorts. Handwoven denim with lattice detailing and natural dyes further illustrate the brand’s dedication to unique craftsmanship.
More than just a collection of clothes, Paolina Russo Spring 2025 is an invitation to embrace joy and a sense of freedom. As Guilmard stated, “We had a lot of fun making this collection,” and that positive energy shines through in every vibrant detail. The collection is a reminder that fashion can be a source of happiness and a celebration of creativity.
