A recent poll of 2,000 parents has shed light on their perspectives about their children’s career paths in the creative industries. While 66% of parents expressed enthusiasm for their children pursuing creative roles, a significant majority (73%) expressed concerns about the perceived difficulty in navigating the creative industries. Nearly two-thirds of parents (57%) believe that having connections is as important as qualifications for career advancement, with 84% agreeing that “it’s not what you know, it’s who you know” in the broadcast and TV industry. Furthermore, 27% believe a secure career path outweighs pursuing a passion in today’s job market.
However, the research also revealed that 86% of parents feel more confident about their child pursuing a creative career if they have a better understanding of the available opportunities. The study was commissioned by the Gatsby Charitable Foundation to raise awareness of T-levels, a two-year, career-focused qualification for 16- to 19-year-olds, equivalent to three A-levels. T-levels also include a 45-day industry placement, providing invaluable real-world experience.
Singer, author, and TV personality Alesha Dixon, a member of the “T-team,” emphasized the abundance of exciting opportunities in the creative industries, not just in front of the camera. She stressed the need for young people to build their networks early to overcome the challenges of entering the industry. “There are hundreds of different jobs that provide fulfilling and successful careers, but getting your foot in the door can be challenging, which is why young people need to be given the opportunity to start building up a network of contacts before they’re 18.”
The research also revealed that 47% of parents believe the job market favors those with relevant industry experience. In response, 49% of parents support the expansion of internships and work placements in creative fields, and 39% believe that the value of creative careers should be more widely promoted.
T-levels offer a valuable solution to the concerns raised by parents, providing a clear pathway into creative careers with practical experience and a strong network of contacts. TV Presenter and Businesswoman Sara Davies, another member of the “T-team,” highlighted the need for young talent in the creative industries. “The creative industries need more young talent. Being able to use creative muscles is beneficial in so many areas of our lives, and the workplace is one of them. Whether you’re going straight for a career in a creative industry, are creating and designing something to market, or if you need to think differently in a more corporate job, the benefits are so far-reaching.”
