The countdown to the Paris Olympics is on, and the City of Light is buzzing with anticipation. Athletes are honing their skills, and Paris has made its own preparations, including declaring the Seine pollution-free for open water swimming events. This year also marks the debut of breaking as a competitive dance category in the Summer Olympics. But beyond the sports, there’s a distinct fashion buzz surrounding the event, with brands and designers tapping into the Olympic spirit.
Tenniscore is making waves, and jerseys are experiencing a surge in popularity. Team Mongolia’s intricate uniforms, designed by Ulaanbaatar-based fashion label Michel & Amazonka, have also garnered considerable attention. Beyond official merchandise, top fashion brands are creating limited-edition capsules to celebrate the Games. Lacoste, with its roots in Paris, has launched an eight-piece collection aptly named “Paris 1924,” referencing the last time the city hosted the Olympics. The collection features retro numerical codes and classic sporty pieces like ribbed tanks, high-waisted shorts, and waterproof jackets. Marine Serre, known for her crescent moon motif, has reworked the symbol to resemble the Olympic logo for her “Six Moons” collection, featuring tank tops, biker shorts, dresses, and more.
Fans of the ballet sneaker trend can eagerly anticipate the collaboration between Cecilie Bahnsen and Asics, launching during the Olympics in Paris. The Asics Gel-Quantum 360 VIII, a feminine hybrid of a sneaker-sandal, is sure to be a hit. Camille Fournet, renowned for its fine leather goods, has gone all out with a range of Olympic-themed products. From sporting gear like a volleyball, tennis racket cover, and boxing gloves to stylish hobo bags and cardholders, these exclusive pieces will likely become collectors’ items. Repetto, a Parisian footwear brand, has embraced its home turf by launching a collection featuring ballet flats in the colors of the French flag, red, white, and blue, in support of Team France.
Finally, Kith and USA Basketball have teamed up for a vintage USA Basketball collection, featuring the iconic logo on jackets, hoodies, sweatpants, shorts, and more. Fans in Paris can experience the collection at the Four Seasons Hotel George V, where the courtyard has been transformed into a USA Basketball court. With a blend of sportswear and high fashion, the 2024 Paris Olympics are shaping up to be a stylish affair.
