In the visually captivating ad, Hilton and her AI counterpart embark on a whimsical discussion about the ideal Tan Luxe tagline, seeking to replicate the cultural impact of her legendary ‘That’s Hot’ saying. The AI Paris, adorned in the iconic attire from Hilton’s reality show, adds a nostalgic touch to the proceedings. According to the creators, the ad exudes a ‘Barbie meets Bond’ vibe, effortlessly capturing the essence of both worlds.
Hilton proudly shared the ad on Instagram, accompanied by a caption that highlighted her long-standing association with Tan Luxe. She emphasized the groundbreaking nature of The Future Airbrush 360 Self-Tan Mist, touting its superior longevity, flawless appearance, and skin-friendly formula. The post ignited an enthusiastic response from fans, who took to the comments section to express their admiration for the video’s concept.
‘That’s so hot omg obsessed with the video and everything you doing,’ exclaimed one user. Another fan enthusiastically declared, ‘Sliving for this omg Paris! Always flawless!’ while a third chimed in with, ‘This is so genius!’
