Diamond jewelry has long symbolized status and affluence in hip-hop culture. However, the high cost of natural diamonds has limited its accessibility. Pascal, a direct-to-consumer diamond jewelry startup, aims to change that with lab-grown diamonds.
Pascal’s lab-grown diamonds are chemically and physically akin to natural diamonds but cost significantly less. This allows the company to offer gem-studded jewelry starting at just $70. The company’s mission is to make diamond jewelry accessible to a wider audience, particularly Gen-Z consumers with growing purchasing power.
Pascal sources its lab-grown diamonds from Henan, China, a major production hub. The company’s diamonds come in a wide range of colors, making them unique and visually appealing. Pascal’s focus on “culture” distinguishes it from companies disrupting the natural diamond sector. Instead, it aims to create a new, affordable diamond category for hip-hop fans and diamond enthusiasts.
Pascal’s founder, Adam Hua, has a proven track record in fashion businesses. His experience has led him to identify a gap in the market for affordable, culturally relevant diamond products. Pascal’s lab-grown diamonds offer an alternative to blood diamonds while providing consumers with a unique way to express their cultural identity through jewelry.
