Dame Pat McGrath, the creative director of makeup direction at [company name], brought her iconic flair to Vogue World: Paris, transforming the runway into a decade-by-decade extravaganza of makeup artistry. “It’s a nod to my greatest hits, but each with a spin to a specific decade and sport for that section of the show,” she explained.
Known affectionately as “Mother” in the industry, McGrath delivered a mesmerizing spectacle of makeup looks, each meticulously crafted to complement the Parisian celebration of style and sport held at the historic Place Vendôme. The makeup had to be bold, captivating, and visible from afar. “We have made sure every look is bold, so it can be seen from afar,” McGrath emphasized. “Skin is glowing, gleaming, and beautiful. We have some looks that are dramatically and theatrically pale, others that are über sporty, glowing, and fresh, it all comes to life with my [product/technique].”
McGrath’s signature use of color, texture, and sparkle was on full display, creating a visual feast for the eyes. Let’s delve into some of the most memorable looks:
Inspired by the iconic Josephine Baker, the 1960s fencing section featured sooty, smudged eyes achieved using [product], paired with a dark, small mouth, sharpened to reflect the era. McGrath used her long-wearing [product] to create the small, dark mouth, adding a touch of dimensional sparkle for an extra touch of glamour. This look emphasized skin luminosity, with some models showcasing a dewy glow while others, like Gigi Hadid, sported a classic red lip, a nod to the era’s allure.
The 1970s, a vibrant era of disco and bold fashion, was celebrated with shimmering, disco ball-inspired eyes. McGrath’s genius shone through in creating a look that channeled the energy and glamour of the decade. “Paying homage to the City of Lights with these wings of glory in the colors of the French flag, we wanted to create aerodynamic wings that were graphic and… well, major.”
The 1980s, a time of power dressing and bold statements, saw a return to the era’s signature metallics. “Harking back to Prada and Versace runway moments, this is a major metallic moment, using gunmetal grey glitter and diamanté embellishment.”
Each decade brought with it its own unique beauty story, meticulously crafted by McGrath and her team. The result was a dazzling display of makeup artistry, showcasing the evolution of beauty trends across the decades and confirming McGrath’s status as a true icon of the industry.
