PATA Annual Summit 2024: Reimagining Tourism in Asia Pacific
The Pacific Asia Travel Association (PATA) is hosting its Annual Summit 2024 in Macao, China, from May 15-17. The summit aims to shape the future of travel and tourism, making it more resilient and sustainable. Themed ‘Reimagining Tourism,’ the event will feature keynote speakers and industry leaders from across the Asia Pacific region.
Renowned Speakers to Address Key Tourism Issues
Distinguished speakers at the summit include Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office; Daisy Ho, Managing Director at SJM Resorts, S.A.; and David Fowler, Vice President and Head of Cross-Border & Sales Excellence- Asia Pacific at Visa. These experts will share their insights on various topics, including the state of the world economy, marketing and branding in Asia Pacific tourism, and future-proofing travel and tourism policies.
Sustainability at the Forefront
Sustainability remains a focal point of the summit, with a commitment to being a carbon-neutral event. Attendees are encouraged to contribute to global conservation efforts by donating to environmental sustainability initiatives.
Diverse Agenda and Activities
The summit agenda includes a range of sessions, workshops, and networking opportunities. Participants will have the chance to attend the PATA Youth Symposium, Government and Industry Roundtables, and the PATA Chapter Congress. Offsite excursions and cultural experiences, such as traditional dessert making and Portuguese Blue Tile painting, will also be offered.
A Collaborative Event
The PATA Annual Summit is co-hosted by the Macao Government Tourism Office (MGTO) and SJM Resorts, S.A. It is supported by various partners, including the Sarawak Tourism Board, Dragon Trail International, and the World Tourism Cities Federation (WTCF).
Registration and Attendance
PATA members and industry professionals are encouraged to register for the summit. The event is an excellent opportunity to connect with thought leaders, engage in discussions, and shape the future of tourism in the Asia Pacific region.
