This year marks the 25th anniversary of Patek Philippe’s Twenty-4 collection, a dedicated line for women that has become a design classic since its launch. The collection has gained recognition for its elegant and timeless aesthetic, blending art deco influences with a modern edge. “I love the strong Britney 2000s vibes it gives, mixed with a little chic art deco touch,” vintage watch consultant Arthur Pfister says. “It’s the first exclusive feminine watch collection designed by Patek, which is historically important. To me, it’s classic and elegant.”
The Twenty-4 has attracted a loyal following, including celebrities like Kylie Jenner, who owns a special Haute Joaillerie model. In a 2020 Instagram post taken in her Rolls-Royce Cullinan SUV, Jenner showcased the watch’s glamorous appeal, pairing it with her Hermès Kelly bag. The rose-gold Twenty-4 in her possession is adorned with 3,238 diamonds set in a “snow” setting, a technique that creates a dazzling and intricate pattern. Jenner’s watch represents the second-generation Twenty-4, introduced in 2018, featuring automatic movements. In contrast, the original 1999 collection comprised quartz-powered cuff-style watches with rectangular, slightly arched cases designed to seamlessly integrate with link bracelets. “The effect is pure art deco,” Tim Blanks wrote in British Vogue in 2004.
To commemorate the Twenty-4’s 25th anniversary, Patek Philippe unveiled a striking new version at this year’s Watches & Wonder Fair in Geneva. The fully polished rose-gold 4910/1201R boasts a captivating purple lacquered dial with an embossed pattern of concentric waves. This latest iteration promises to continue the Twenty-4’s legacy of elegance and sophistication, capturing the attention of watch enthusiasts and style icons alike. With its timeless design and enduring appeal, it’s only a matter of time before this new version finds its way into the collection of a style icon like Kylie Jenner.