Pernod Ricard North America is making a significant stride towards a safer and more enjoyable nightlife experience with the launch of “Good Nights Are Safe Nights.” This comprehensive initiative, developed in partnership with Safe Night LLC, aims to promote responsible alcohol consumption and establish safer nightlife environments across the United States and Canada. The program kicked off in Greenwich Village, New York City, marking the first step towards its nationwide expansion.
The initiative stems from Pernod Ricard’s dedication to fostering a culture of safety and respect within the hospitality industry. Building upon the successful Good Neighbor Initiative pilot program launched in Dallas in 2021, “Good Nights Are Safe Nights” takes a community-based approach to create safer environments that prioritize the well-being of patrons, hospitality professionals, and community members.
Through collaboration with Safe Night LLC and the Greenwich Village Chelsea Chamber of Commerce, Pernod Ricard North America is working directly with local communities to develop a comprehensive safety strategy. This includes providing bars, restaurants, and hospitality professionals with essential training, resources, and the opportunity to earn voluntary accreditation for responsible nightlife operations.
The program emphasizes a multi-faceted approach to safety. Safe Night LLC brings its expertise to the table by merging data-driven strategies and operational analysis with prevention and enforcement methods. The organization facilitates training modules covering critical topics such as safety and security, legal compliance and liability, responsible service, patron protection, and operational efficiency. Participating venues can further enhance their commitment to safety by earning the “Village Safe Spot” certification from the Greenwich Village Chelsea Chamber of Commerce, solidifying their reputation for responsible and secure operations within the nightlife industry.
“Good Nights Are Safe Nights” is a significant step in Pernod Ricard’s mission to become the most responsible and sustainable spirits and wine company in North America. The program aligns with Pernod Ricard North America’s broader business strategy, which emphasizes collaboration, communication, and coordination among communities, businesses, and municipal stakeholders. By creating safe and vibrant nightlife spaces, Pernod Ricard aims to contribute to stronger and more connected communities, fostering a culture of trust, collaboration, and shared responsibility.
For more information on “Good Nights Are Safe Nights” and how to bring the initiative to your city, visit goodnightsaresafenights.com.
